Case Study: Consistency Is Key to Local Marketing for N.C. Restaurant
While e-newsletters have been a useful tool for promoting loyalty among current customers, Gwen Holtsclaw says Facebook has been far more useful for generating attention in her local area. Even the ScrubOaks Restaurant website has become a “secondary resource” for customer acquisition. “[Customers] hear about us or they see a Facebook post, and if they’re curious they’ll go to the website to see what the full menu is.”
Street Fight Daily: Foursquare’s Big Update, Pandora Hits 200M Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Foursquare’s Upcoming iOS Release Is A Pivotal Moment For The Company, As In It’s “Now Or Never” (AllThingsD)… Doubling Its U.S. Member Base in 2 Years, Pandora Hits 200M Registered Users (VentureBeat)… Big Money For Little Sites: Mobile Website Maker DudaMobile Raises Another Round, Extends Series B By $10.3 Million (TechCrunch)…