7 Ways Local Merchants Can Use Messaging Apps for Marketing
Smartphone messaging apps were used by more than 1.4 billion consumers last year, but very few of the conversations that took place were between shoppers and local merchants. Here are seven examples of ways that local merchants can start using messaging apps to improve customer service and boost customer acquisition right away.
6 Strategies for Measuring the Impact of In-Store Messaging
By 2016, mobile is expected to have a $327 billion influence on in-store sales, but many of the merchants who utilize these hyperlocal technologies are having difficulty determining the true ROI of their campaigns. Here are six strategies for businesses to measure the impact of their in-store messaging campaigns…