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News & Analysis

7 Ways to Increase Engagement With Mobile Ads

May 6, 2013May 5, 2013 by Stephanie Miles

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Marketers of all sizes are flocking to mobile ads in an effort to reach consumers on their home turf, sending targeted messages to smartphone users inside certain establishments (like coffee shops or bookstores) or within the confines of geotargeted perimeters. Here are seven ways that brands of all sizes can increase engagement with mobile ads…

News & Analysis

5 Tools For Improving Email Delivery Rates

April 30, 2013April 29, 2013 by Stephanie Miles

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Marketers can spend hours crafting the perfect e-newsletters and researching the most opportune times to send their messages out, only to have their emails get bounced before they reach their subscribers’ inboxes. As inboxes get tougher to penetrate, marketers are looking for new ways to ensure their messages get through. Here are five tools that marketers can use to improve their email delivery rates…

Case Studies

Case Study: Neiman Marcus’ LBS Success in a High-End Bag Hunt

October 18, 2011February 22, 2012 by Stephanie Miles

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A recent Foursquare event “tracked a tremendous lift in media coverage and positive commentary” for Neiman Marcus, according to Jean Scheidnes, who manages social media for the retailer. Here she talks about how the campaign worked and why it was so successful…

Case Studies

Case Study: Online Marketing In a Small Town

July 14, 2011January 25, 2012 by Stephanie Miles

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When Todd Kuhns opened Pickler’s Famous earlier this year, he hoped to save money on advertising by creating buzz online. Unfortunately, the Kirksville, Mo., ice cream parlor owner has found that many residents of his small town are reluctant to use tools like Foursquare and Twitter. So, he’s developed a blended approach to advertising that […]