Street Culture: G/O Digital Building Community via Nerf Wars

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The right way to build a company culture: it’s different for every company, every leadership team, and every squad of employees. CEO Tim Fagan says that when G/O spun off from TEGNA, the strategy to build culture was intentionally developed with just three short, simple values: accountability, quality, and urgency.

FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

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FiveStars co-founder and CEO Victor Ho, who will be a speaker at Street Fight Summit West next week, caught up with us recently to talk about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield.

Connectivity Culture Growing Beyond ‘Work Hard, Play Hard’

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Marketing technology company Connectivity went from a 20-person company to an 80-person company in a year and a half, and it’s poised to continue accelerating. Part of Connectivity’s success stems from fostering experimentation. “We always want to hire people who are entrepreneurs themselves, and let them know that they’re not going to get in trouble for failing,” said CEO Matt Booth.

Sponsored Content: Hyperlocal Strategy Updates Needed for Two National Drug Store Chains

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This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two of the country’s largest pharmacy chains: CVS and Walgreens. The contest was close on several counts, but Walgreens emerged as the winner, edging CVS in five of the six categories evaluated.

Report: Breaking into the Inbox with Successful Pitches to Local Merchants

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A new report from Street Fight Insights found that when being pitched a new product or service, local merchants want information on costs, a clear explanation — backed up by case studies — of how the product or service will benefit their business, and all their questions or concerns addressed.

Report: What Local Merchants Are Missing With Social Media

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Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

Report: Local Merchants Embrace Digital, but Need Plenty of Help

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In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…

7 Strategies for Using Mobile to Drive In-Store Sales

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Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips. Here are seven strategies that retailers of all sizes should consider as they begin using mobile to drive purchases…

6 Marketing Strategies for National Retailers Managing Local Outlets

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National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing. Here are six strategies that national brands should consider…

8 Ways to Collect More Customer Email Addresses

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The desire to add more subscribers to email marketing lists is nearly universal, and the average merchant hopes to increase his or her email list by 28% this year. Here are eight strategies that businesses should consider for collecting more customer email addresses…

6 Marketing Automation Tools for Small Businesses

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Small business owners have enough on their plates, without having to manually manage repetitive marketing tasks. Here are six marketing automation systems that local merchants can use to build smarter local marketing campaigns…

8 Strategies for Reaching Out to Online Influencers

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Rather than sitting idly by while influencers dictate what’s being said about their businesses on social media and review websites, merchants are beginning to reach out to these social media users on a personal basis. Here are eight strategies that marketers should consider when reaching out to influencers online…

Finding the Right Point of Contact At: A Franchise Organization

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Crafting the perfect pitch is only part of the challenge. For hyperlocal vendors trying to generate traction in a crowded marketplace, being able to locate the best point of contact at each of the individual companies being pitched is an incredibly important part of the sales process. Here are four strategies for finding the right person to pitch at a franchise organization, from hyperlocal executives who’ve had success…

5 Strategies for Tracking Hyperlocal Marketing Success

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What merchants really need is a clear-cut way to compare the effectiveness of their hyperlocal marketing initiatives, so they focus their energies on the platforms that work. To answer that question, we consulted with experts from inside the industry. Here are five strategies that merchants can use to track the success of their digital marketing initiatives…

6 Digital Marketing Platforms For Hyperlocal Publishers

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No longer satisfied with static banner ads, merchants are increasingly demanding digital agency-type services from their local news publications. Here are six platforms that publishers can use to expand their offerings to small business advertisers…

7 Ways to Increase Engagement With Mobile Ads

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Marketers of all sizes are flocking to mobile ads in an effort to reach consumers on their home turf, sending targeted messages to smartphone users inside certain establishments (like coffee shops or bookstores) or within the confines of geotargeted perimeters. Here are seven ways that brands of all sizes can increase engagement with mobile ads…

5 Tools For Improving Email Delivery Rates

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Marketers can spend hours crafting the perfect e-newsletters and researching the most opportune times to send their messages out, only to have their emails get bounced before they reach their subscribers’ inboxes. As inboxes get tougher to penetrate, marketers are looking for new ways to ensure their messages get through. Here are five tools that marketers can use to improve their email delivery rates…

Case Study: Neiman Marcus’ LBS Success in a High-End Bag Hunt

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A recent Foursquare event “tracked a tremendous lift in media coverage and positive commentary” for Neiman Marcus, according to Jean Scheidnes, who manages social media for the retailer. Here she talks about how the campaign worked and why it was so successful…

Case Study: Online Marketing In a Small Town

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When Todd Kuhns opened Pickler’s Famous earlier this year, he hoped to save money on advertising by creating buzz online. Unfortunately, the Kirksville, Mo., ice cream parlor owner has found that many residents of his small town are reluctant to use tools like Foursquare and Twitter. So, he’s developed a blended approach to advertising that […]