Why Purpose-Built Marketplaces Matter for Marketers Street Fight

Why Purpose-Built Marketplaces Matter for Marketers

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Today’s digital landscape is brimming with buzzwords like “full-funnel campaigns,” “omnichannel,” “data-driven,” “personalization,” and more. These concepts promote the idea that marketers can achieve all their goals with a single, unified approach. However, while these ideas sound appealing, the reality is that one-size-fits-all solutions often fall short, especially when it comes to achieving distinct objectives […]

Pre-gaming: MULO Brands at the Super Bowl

Pre-gaming: MULO Brands at the Super Bowl

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When Super Bowl LVIII kicks off in Las Vegas on February 11th, marketers will be on their couches and in the stands, eager to critique the advertising campaigns (and surrounding digital buzz). Just as CES is the “see and be seen” of technology brands (and the companies that use their products and services), the Super […]

Marketers, Time To Tame Your Data For Good

Marketers, Time To Tame Your Data For Good

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As marketers, you already know the value of data. It’s a powerful tool for any organization to understand its customers, guide its strategy, and make informed business decisions. But, just like any powerful tool, if you don’t tame your data, it will do more harm than good. The conversation around marketing data tends to focus […]

xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

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The New York-based location data company announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping.

How True Religion Uses Wearables to Elevate the Shopping Experience

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“It’s no secret that today’s retail landscape has shifted from ‘shopping efficiency’ to experiential. Customers want and expect elevated treatment from their brands. Specifically, brands that they frequent,” says the company’s SVP for direct to consumer, John Hazen.

Unacast Raises $5 Million to Build Out Its Beacon Network

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CEO Thomas Walle (who will be speaking at #SFSW16 in just three weeks) says the company will use the funding to develop more partnerships to build out its network of proximity companies so that it can use the aggregate data to “index the physical world.”