xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

The New York-based location data company announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping.

How True Religion Uses Wearables to Elevate the Shopping Experience

“It’s no secret that today’s retail landscape has shifted from ‘shopping efficiency’ to experiential. Customers want and expect elevated treatment from their brands. Specifically, brands that they frequent,” says the company’s SVP for direct to consumer, John Hazen.

Unacast Raises $5 Million to Build Out Its Beacon Network

CEO Thomas Walle (who will be speaking at #SFSW16 in just three weeks) says the company will use the funding to develop more partnerships to build out its network of proximity companies so that it can use the aggregate data to “index the physical world.”