Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.

Street Fight Daily: MarTech Space Headed for Consolidation, Snap’s Advertising Potential

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketing Technology Likely to See Widespread Consolidation in 2017… Snapchat’s Ad Platform is Growing Quickly, But Will It Ever Reach Facebook’s Heights?… Google Parent Alphabet Finds New Growth Beyond Search…

Lessons Learned in the Email Marketing Wars About ‘Selling to SMBs’

Constant Contact’s recent announcement that it would be acquired by EIG, got me reflecting on the past 15 years and how much the industry’s evolution has taught me about what it takes to effectively sell to small and medium-sized businesses (SMBs).

New Alignable Rankings Shed Light on What SMBs Really Think of Tech Vendors

Alignable, a social networking platform for small business owners, has released its first quarterly SMB Trust Index which shows what small businesses think of a variety of small business technology brands. The index features a Net Promoter Score (NPS), which ranks products and services by user

Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy

While the acquisition is likely welcome news for Yodle’s backers and’s shareholders, the resounding message for SMB performance marketing vendors is one of caution. The real problem facing large performance marketing vendors like Yodle is that of customer retention.

ShopKeep’s Richelson: You Have to Specialize, Then Grow

“There is no way a company can start with a holistic service. You have to specialize then grow. But I will say because of the cloud it’s very easy to bolt on other providers to create a holistic service,” said ShopKeep founder Jason Richelson about branching out beyond his company’s initial focus on SMB point-of-sale software.

Case Study: SMB Marketing Firm Uses Chat App to Convert Clicks to Leads

With the goal of retaining and converting more leads for his agency, Outlook Bench Group’s Nii Akwei went in search of a product he could use to connect with website visitors in real-time.

GoDaddy Is Changing Its Business — But Investors Worry the Change Isn’t Fast Enough

Five weeks after going public, and Blake Irving’s turnaround at GoDaddy appears to be working. But investors remain worried that the transitions is not happening fast enough.

Case Study: Overcoming Obstacles When Redeeming Mobile Deals

Digital offers have proven to be an effective driver for customer acquisition, but the infrastructure required to redeem mobile coupons is something that many businesses — and particularly local restaurants — still don’t have in place. Not having the mechanism to scan barcodes prevented Sea Island Restaurant Group from offering digital coupons at its eight Sea Island Shrimp House and Tiago’s Cabo Grille locations, until recently…

Case Study: Salon Keeps Customers Coming Back With Wacky Rewards

As a co-owner at Red 7 Salon, Jason Hall likes to think of his business as the “Cheers of the salon world.” Rather than encouraging loyalty with cash-back incentives, Hall has partnered with Belly to give away “fun” rewards — like the chance to shave one of the salon owners’ heads — that don’t cost his business a dime…

6 Email Marketing Tools for Hyperlocal Publishers

By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs. Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials…

Case Study: Rural Town’s First Taste of Deals

Ryan DeJong, founder of the gooroo group marketing agency, used Closely to create a series of daily deal offers for the Pineapple Day Spa in Pine Bush, N.Y., (pop. 1,780). DeJong has found that small town customers are just as eager to jump on the daily deal bandwagon as their big city counterparts, and that customers are more responsive to limited-time deals than the generic discount codes spas typically send out in email blasts…