With Help of Magisto, Small Businesses Reach Customers with Video

AI technology is finding its footing in the small business market, years after it reached critical mass among big brands. A new app from Magisto is using AI to streamline video creation and help small businesses more effectively engage audiences on social media.

Hires and Openings at Blis, TruMeasure, and Adzuna

Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries.┬áThis week’s edition includes moves and openings at Broadly, Cedato, Magisto, SiteSwan, and New York Magazine.

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.