Lotame | Street Fight

Are Holiday Campaigns Launching Too Late in the Season?

Stephanie Miles

Are Holiday Campaigns Launching Too Late in the Season?

Black Friday has historically been seen as the official kickoff to the holiday shopping season, but new research from the data solutions company Lotame and the digital intelligence firm Jumpshot indicates that consumer interest actually peaks almost one month earlier. Retailers that wait until late fall to launch their holiday campaigns could be missing out on sales.

Street Fight Daily: Amazon Is On Pace to Forge a Triopoly; Cracks in Mobile Data Ecosystem

Joseph Zappa

Street Fight Daily: Amazon Is On Pace to Forge a Triopoly; Cracks in Mobile Data Ecosystem

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is On Pace to Forge a Triopoly, and Advertisers Should Be Scared… Mobile Marketers Struggle With Data Quality Management… Openings and New Hires at Arrivalist, Lotame, Get Five Stars…