Yelp Launches Request a Call to Connect Local Service Providers and Customers
Yelp announced this morning Request a Call, a feature that will allow customers to easily submit a request for a call to local service providers. The feature represents Yelp’s acknowledgement that there is still too much friction in the local services customer experience and that listings and review sites can help.
Fresh Chalk Has a New Take on Local Reviews
Despite digital change, recommendations from friends remain one of the most credible forms of marketing. Now, a new startup called Fresh Chalk is aiming to capitalize on that, giving consumers a way to find local professionals with help from their friends.
Like Yelp, Facebook, Google, and other local business directories, Fresh Chalk is aiming to help people source recommendations from reliable, qualified businesses in their own communities. But unlike most other competitors in the market, Fresh Chalk is keeping a tight focus on personal connections.
As E-Commerce Looks for a Local Edge, In-Person Return Services Expand
This morning e-commerce fashion marketplace Tradesy is announcing an extended partnership with Happy Returns, a consumer returns startup that offers in-person returns for online retailers. Tradesy found that customers overwhelmingly preferred to return their online purchases in-person rather than by mail.
#SFSW15: Inside the Local Services Land Grab
The local service industry has exploded in recent years as investors pour billion into companies creating new ways for consumer to transact with plumbers, painters and other service professionals. But even today, service professionals still rely mostly on word of mouth to find leads and get new jobs.
Street Fight Daily: Google Wallet Opens Up, PayPal’s Big Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Payments Become Marketing Tool For Dunkin’ Donuts, Shopify, ChowNow (MediaPost)… PayPal’s Big Change: It Can Work With Amazon After eBay Split (Recode)… Google vs. Amazon: Does Small Business Benefit? (US News)…
Street Fight Daily: Google Eyes Local Services, Square Adds Marketing Tools
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants To Send You A Plumber (BuzzFeed)… Square Is Using Customer Data to Create Targeted Email Campaigns for Brands (AdWeek)… Groupon Mulls Selling Off Checkout Software Business (Recode)…
