Local Media’s Data-Driven Future

New value creation is the purpose of media companies today, whether small or big. I genuinely feel sorry for those who believe there is a future in practicing content creation alone. Last week, I called for a strategic makeover. We need a new strategic plan that positions us as more than “just” a media company and behind which our employees can throw their energy. So here are ten things that I view as tactically supporting such a strategy…

Street Fight Daily: Google Retires Latitude, Life360 Raises $10M

A roundup of today’s big stories in hyperlocal content, commerce, and technology….Google Is Retiring Its Latitude Location-Sharing Service (TheNextWeb)… Family App Life360 Raises $10 million Series B Round For Growth, International Expansion (GigaOm)… Belo Is Now Worth More Than Gannett Is Paying (Bloomberg)…

Village Voice Brings on a New Top Editor

Two months after the Village Voice’s editor and deputy editor walked out, Voice Media Group has tapped Tom Finkel, the editor of the Riverfront Times in St. Louis, to take the helm at the struggling alt-weekly.

Street Fight Daily: Waze Talks Collapse, Wikipedia Launches ‘Nearby’

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Acquisition Talks With Waze Fall Apart (AllThingsD)… Wikipedia Debuts ‘Nearby’ Feature to Find Pages Around You (VentureBeat)… As Software Trumps Hardware In The World Of Payments, VeriFone Partners With CardSpring For Card-Linked Services (TechCrunch)…

Borrell: Promotions Will Dominate Local Media Ad Spend in 2013

Local advertisers are set to spend 81% more on promotions than media-based advertising this year, according to a new study by Borrell Associates. The report forecasts that growth in digital promotions will outpace digital advertising by 65% over the next four years, jumping from $32.2 billion in 2012 to over $80 billion in 2017…

Conference Notebook: Digital Companies Look to Leverage Legacy Sales Forces

As more legacy local media and yellow pages companies look to position themselves as a marketing agency for local businesses, reseller relationships should provide both sides of the market with solid value in the near-term…

Report: Local Digital Revenue to Reach $38.1B by 2016

In its updated U.S. Local Media Forecast, BIA/Kelsey says interactive and digital ad revenues are growing by 12.4% per year. Within the local media sphere, search encompasses a slim majority, 51%, of online ad revenues, with the local search market, projected to reach $10.2 billion by 2016, outpacing the rate of growth of overall search. The report projects 16.2% annual growth in the local display market, reaching $5.1 billion by 2016.

Street Fight Daily: Dex One Merges With SuperMedia, Groupon’s Tech Origins

A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial Nabs High-Fashion Clothing Line (Inc.)… Groupon is Not a Tech Company. Why Was It Valued Like One? (GigaOm)… Local News Sites Form New Trade Association (CJR)…