Street Fight Daily: 02.23.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp: From Scrappy Startup to $100 Million IPO (Mashable)…

In Digital Shift, Ad Dollars ‘Evaporate’ (ScreenWerk)…

Loyalty Apps Get Real Results: Five to Watch (PC World)…

LevelUp Expands to 4 More Cities, Doubling Footprint

The mobile payment and loyalty app launched in four new markets today, expanding significantly a little over three months after leaving Beta. The app, a sibling of location-based social discovery app SCVNGR, is now available in Seattle, San Diego, Chicago, and Atlanta, in addition to its launch markets of Philadelphia, Boston, New York, and San Fransisco…

Case Study: Sandwich Chain Becomes a Believer in the End of the Wallet

Mobile payments and loyalty program LevelUp provides Sebastians restaurant owner Mike Conley with far more customer information — like return rates and lifetime spending histories — than he could have ever gotten from a punch-card system. More than 2,200 customers are now using LevelUp to pay at his restaurant and Conley says customers who use the platform spend more per visit…

Hyperlocal Execs’ 2012 Predictions: Webster, Tolles, Priebatsch and More…

As 2011 draws to a close, it’s clear that it’s been a pretty momentous time for hyperlocal businesses. Looking toward next year, we asked a few hyperlocal luminaries to weigh in on what they think will be the biggest story in 2012…

Street Fight Daily: 12.09.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon in Talks to Acquire Clever Sense, the Startup Behind ‘Alfred’ (TechCrunch)…

Google Isn’t Done With Location, Launches Schemer in Private Beta (The Next Web)…

LevelUp Releases HTML5 Web App To Make Its Payments Solution Ubiquitous (ReadWriteWeb)…

SCVNGR/LevelUp’s Mobile Payment Application Goes National

SCVNGR has announced the national rollout of its mobile payment product LevelUp, which the company has been testing in Philadelphia and Boston for the past two months. The company’s “chief ninja” Seth Priebatsch talks with Street Fight about what LevelUp’s launch is all about…

#SFS11 Company Profile: SCVNGR/LevelUp

SCVNGR is a mobile marketing platform that uses location-based game mechanics to improve engagement with brands. Since 2010, the company has partnered up with Dunkin’ Donuts, Swarovski, and numerous universities to build custom marketing campaigns on top of its mobile application. At the same time, the company has seen solid engagement with its rewards product aimed at small and medium size merchants…

Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

The game dynamics of location-based services like SCVNGR aren’t just for consumers’ kicks. Fajitas & ‘Ritas proprietor Brad Fredericks in Boston, for one, has paired SCVNGR, as well as its spinoff service, LevelUp, with social advertising company LocalResponse to create a loyalty program that rewards customers for repeat visits. And if anyone’s counting, LevelUp is winning by at least a mile…

Street Fight Daily: 07.11.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial, the number two player after Groupon in the booming daily deals market, has selected three Wall Street banks to underwrite its initial public offering. Bank of America’s Merrill Lynch division, Deutsche Bank and J.P. Morgan Chase will lead the IPO, which is expected to raise $1 billion. (PaidContent)…

More than 10,000 developers behind some of the hottest apps on the iPhone, iPod Touch and AndroidOS-based smartphones are using Foursquare’s application programming interface to tap into its location and places database, the company says. (Mashable)…