Street Fight’s 10 Most Popular Stories From 2015

As 2015 draws to a close, here’s a look back at some of the Street Fight stories that captured your interest this year. We look forward to bringing you more great content, research, and events focused on the connected local economy in 2016!

Ad Blockers: One Big Distraction from the Real Issue

In a year of overblown topics, the grand prize goes to mobile ad blockers. The backlash is not only disproportionate to real impact but also has fueled the wrong conversation. Instead of fighting ad blockers — or fueling them in the case of biased reports — the ad industry should ask itself how it got in this position to begin with.

Street Fight Daily: Yahoo Will Spin Off Core Businesses, Pinterest Buys Two Search-Centric Startups

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Is Said to End Plan to Spin Off Alibaba Stake (New York Times)… Pinterest Buys Two Startups to Bolster Image Search (Wall Street Journal)… Uber Is Testing a New Service That Sounds Exactly Like a Bus (Business Insider)…

Ad Blocking and iOS 9: How Bad It Could Get and What Publishers Can Do

The impact of Apple’s decision to allow ad blocking apps on devices running the latest version of the company’s mobile operating system continues to reverberate across the advertising and publishing landscape. A recent report by web design and development agency 10up predicts potentially steep revenue losses for publishers. Both advertisers and publishers are closely monitoring user adoption of ad blocking apps and considering possible responses.

With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps

Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 now available, it’s time they focused their attention on Apple Maps as well. Businesses that don’t may soon fall behind competitors.

The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables and TV

If there is a specifically local business implication to the new products and services, it lies in this deeper level of integration with a more mobile world, where the nimbleness of apps (think computing lite) gives everyone the ability to customize and communicate on the fly.

Street Fight Daily: Analyzing Yesterday’s Apple Event, Square Plans Q4 IPO

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables, and TV (Street Fight)… Square Said to Seek Fourth-Quarter IPO as Twitter Decision Looms (Bloomberg)… It’s Not ‘Winner-Take-All’ for Uber or Lyft, Says the Only Investor in Both (Business Insider)…

Apple Will Beef Up Privacy in iOS 8 — Here’s What It Means for Local

When Apple unveiled iOS 8 last month, only brief mentions were made of iBeacon, the company’s much-hyped proximity messaging protocol. But early versions of the software released to developers in July suggest that the forthcoming operating system could include changes with implications for stakeholders across the commerce, advertising, and retail technology industries…