inventory | Street Fight

Basket President: App’s Crowdsourced Price Information Empowers Shoppers

Annie Melton

Basket President: App’s Crowdsourced Price Information Empowers Shoppers

“The difference in prices between stores in a five-mile radius can be as much as 50 percent, based on in-store unadvertised specials, advertised specials, and variance in list price,” says Andy Ellwood. His company, Basket, has built “a massive database” that allows the company to display that price information back to consumers.