hyperlocal publishing | Street Fight

VIDEO: Hyperlocal Media 2.0 — Events and Email?

Tim Sohn

VIDEO: Hyperlocal Media 2.0 — Events and Email?

The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But a more optimistic tone has begun to return to the industry…

Street Fight Daily: Google Close to Acquiring Waze, Why Yahoo Should Buy Foursquare

The Editors

Street Fight Daily: Google Close to Acquiring Waze, Why Yahoo Should Buy Foursquare

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Is Close to Acquiring Waze, a Rival in Maps (New York Times)… Checklist: All the reasons Yahoo is going to acquire Foursquare (Quartz)… Call It Groupon 3.0: Deals giant on a Mobile Mission (Crain’s Chicago Business)…

Poll: 66% of Consumers Visit Hyperlocal News Sites

Patrick Duprey

Poll: 66% of Consumers Visit Hyperlocal News Sites

Two-thirds of U.S. consumers visit hyperlocal news sites within their area, according to a recent Street Fight poll, with 9% visiting multiple times per day, 26% visiting on a daily basis, and another 16% doing so weekly. The 500-person survey, conducted on behalf of Street Fight by third-party opinions site Toluna QuickSurveys, reveals an avid and growing reader base…