Hyperlocal media | Street Fight

Grading Street Fight’s 2014 Predictions

Steven Jacobs

Grading Street Fight’s 2014 Predictions

At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some of the predictions for 2014 to see who nailed it and who missed the boat…

Street Fight Daily: Starbucks Orders Ahead, Google’s Mobile Problem

The Editors

Street Fight Daily: Starbucks Orders Ahead, Google’s Mobile Problem

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyStarbucks Has Bigger Plans in Mobile Payments Than Most People Realize (Recode)… Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising (New York Times)… Despite a History of Dismal Failures, Hyperlocal News Continues to Attract Believers (GigaOm)…

Street Fight Daily: Google Tracks Offline Purchases, Alibaba Buys Mapping Firm

The Editors

Street Fight Daily: Google Tracks Offline Purchases, Alibaba Buys Mapping Firm

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGoogle Tests a Way to Follow You to the Mall (Wall Street Journal)…. Alibaba to Acquire Chinese Mapping Firm as Buying Spree Continues (New York Times)… Digital First Names David J. Butler Its Editor-in-Chief (Poynter)…

Street Fight Daily: Instagram Tests Facebook Places, GOP Hails Uber

The Editors

Street Fight Daily: Instagram Tests Facebook Places, GOP Hails Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInstagram Testing Facebook Places Integration to Replace Foursquare (Fast Company)… GOP Hails App-Based Taxi Service Uber, Says Regulations Stifle It (Wall Street Journal)… Cloud POS Startup Vend Raises $20M From Peter Thiel’s Valar Ventures And Square Peg Capital (TechCrunch)…

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

The Editors

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySprint Turns to Digital Campaign to Make Case to Small Businesses (AdAge)…PayPal to Connect Mobile Ads to In-Store Visits (AdAge)… Does Foursquare Offer Enough to Woo Advertisers Long Term? (AdWeek)…

Street Fight Daily: Same-Day Delivery Stays Hot, China’s Tencent Bets on Local

The Editors

Street Fight Daily: Same-Day Delivery Stays Hot, China’s Tencent Bets on Local

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Postmates Closes New Financing Round and Passes 10,000 Deliveries a Week (New York Times)… China’s Tencent firms up online-to-offline muscle with review site buy (Reuters)… AP Brings Olympics Coverage to Local News Outlets With Customizable, White-label Microsites (Poynter)…

AOL’s Armstrong: ‘We’re Not Giving Up on Patch’

Steven Jacobs

AOL’s Armstrong: ‘We’re Not Giving Up on Patch’

Aol’s tenure as Patch’s sole owner may be over, but Tim Armstrong, the company’s chief executive, is not giving up on the hyperlocal network just yet. During an interview on CNBC Thursday morning, Armstrong said that the company has retained a significant stake in Patch and called reports that the company “jettisoned” the struggling property to Hale Global incorrect…

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

Max Antonucci

DataSphere’s Cowan: Still A Big Opportunity In Coupons For SMBs

The online coupon space would seem tired, over-saturated, and too fragmented. Yet DataSphere is making a big push into the local-business coupon space, launching a consumer-facing site, LocalSaver. Gary Cowan, SVP or product and marketing at DataSphere, talks about the company’s plans to become “the RetailMeNot of local business coupons” and drive customers through local companies’ doors…

7 Strategies for Generating Localized News Stories

Stephanie Miles

7 Strategies for Generating Localized News Stories

Appealing to a hyperlocal audience means going beyond repackaged press releases and community events listings to uncover truly newsworthy stories happening in individual neighborhoods. We consulted with experts from some of the country’s top hyperlocal publications to round up the best strategies for developing localized story ideas on a regular basis. Here are their best tips…

Street Fight Daily: PayPal Expands In-Store, Hyperlocal Media Defended

Steven Jacobs

Street Fight Daily: PayPal Expands In-Store, Hyperlocal Media Defended

A roundup of today’s big stories in hyperlocal content, commerce, and technology.PayPal Adds New Retailers For In-Store Payments Product; Tests Order-Ahead Pickup At Jamba Juice (TechCrunch)… Hyperlocal is Deserving of Its Hype (The Guardian)… Scoutmob Finds Surprise Success with Etsy Competitor Shoppe (PandoDaily)…

Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads

The Editors

Street Fight Daily: Why Hyperlocals Flop, Everyblock Launches Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.The Neighborhood Watch: Why Do Community News Sites, Once Hailed as the Future of Journalism, so Often Flop? (AdWeek)… EveryBlock Launches Native Ads (Everyblock Blog)… Far Fewer People Are Using Facebook Offers Than Facebook’s News Feed Says (Business Insider)…