Restaurant Chain Looks For Location-Specific Trends in Online Reviews

Keeping up with customer reviews and social media chatter can be especially difficult for a national chain. As the director of digital marketing at Houlihan’s, a “polished casual” restaurant chain with 85 locations, Natalie Bass is responsible for making sure the company is being found online and communicating with customers through all the most popular digital channels…

Street Fight Daily: Local News Lost, Groupon Bundles SEO

A roundup of today’s big stories in hyperlocal content, commerce, and technology.American News Consumers Have Gained the World but Lost Their Backyards (Atlantic)… Groupon Offers SEO Deal to Businesses (Upstart)… Barista Problems: Why Starbucks Isn’t the Energy Shot Square Needed (PandoDaily)…