As just about the final week of 2018 gets underway, it’s worth taking a look at what we now definitively know about this holiday season. Here are the facts about the role of technology in retail during 2018’s holidays.
Feeling the pinch from online-only grocers, many brick-and-mortar supermarkets are beginning to dip their toes into mobile marketing this holiday season. Kroger, on the other hand, is jumping all the way in.
How is the increasing appeal of e-commerce and other digital options such as BOPIS—buy online, pick up in-store—affecting retail’s biggest day of the year? One consequence, data from Reveal Mobile indicates, is the end of the notoriously colossal lines that used to mark the beginning of Black Friday.
Beyond managing the Black Wednesday chaos with extra staffers and longer hours, a growing number of supermarkets are using technology to improve the shopping experience and turn rushed shoppers in loyal customers who will return again once the holidays are through.
What are the latest tactics in localized marketing, and how do they map to retail strategies as we enter the holiday season? This was the topic we batted around in a Street Fight roundtable for the latest episode of the Heard on the Street podcast.
Smartphones are gaining momentum as the preferred platform for Cyber Monday shoppers. Consumers have their smartphones with them everywhere they go, including work, making it essential for retailers to have a winning mobile marketing strategy.