Happy Returns Expands Into College Market

Startup Happy Returns, based in Santa Monica and founded by alums from HauteLook and NordstromRack.com, offers a way for shoppers to return e-commerce purchases at real-world kiosks. Beginning this fall, Happy Returns will be setting up kiosks—which it calls “Return Bars”—at five campuses around the country to capitalize on the returns generated by back-to-college online shopping.

Street Fight Daily: Best Practices in Reputation and Review Management, Ad Tech Consolidation

TODAY IN LOCAL & DIGITAL MARKETING… Survey: Identifying Best Practices in Reputation and Review Management… As Duopoly Reigns, Ad Tech Industry Consolidates… Happy Returns Expands Into College Market…

Raise Report: New Funding for AxleHire, Digital Genius, Happy Returns

Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for SendBird, TrendKite, Rubikloud, and Dahmakan.

Case Study: How a Brooklyn Retailer Brings E-Commerce Shoppers In-Store

As a local store selling gifts and other mid-century modern vintage items in Brooklyn, New York, Woods Grove has a hard time competing with national chains. But the local retailer has managed to piggyback on the success of e-commerce heavyweights like Everlane and Tradesy.

As E-Commerce Looks for a Local Edge, In-Person Return Services Expand

This morning e-commerce fashion marketplace Tradesy is announcing an extended partnership with Happy Returns, a consumer returns startup that offers in-person returns for online retailers. Tradesy found that customers overwhelmingly preferred to return their online purchases in-person rather than by mail.

5 Ways E-Commerce Retailers Are Creating Local Footprints

New technology platforms are making it possible for online retailers of all sizes to expand locally into brick-and-mortar outlets. In other cases, technology is taking a back seat as e-commerce businesses form old-fashioned partnerships with stores on main street.