Case Studies

Case Study: How a Hardware Store Measures Hyperlocal Marketing Success

by Stephanie Miles Share this  
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From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…

News & Analysis

Street Fight Daily: PayPal’s Agrawal Departs, Google Expands Shopping Service

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… PayPal’s Strategy Exec: I Quit Before Twitter Tirade (Recode)… Google Shopping Express Comes to NYC, L.A. (USA Today)… Rare Yelp Lawsuit Over Alleged Fake Reviews is Put on Hold to Debate Merits (Ars Technica)…

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