Case Study: How a Hardware Store Measures Hyperlocal Marketing Success

From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…

Street Fight Daily: PayPal’s Agrawal Departs, Google Expands Shopping Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… PayPal’s Strategy Exec: I Quit Before Twitter Tirade (Recode)… Google Shopping Express Comes to NYC, L.A. (USA Today)… Rare Yelp Lawsuit Over Alleged Fake Reviews is Put on Hold to Debate Merits (Ars Technica)…