Geotargeting | Street Fight

Case Study: Cosi Drives In-Store Visits With Mobile Campaign

Stephanie Miles

Case Study: Cosi Drives In-Store Visits With Mobile Campaign

Traditional media buys can generate brand awareness, but when it comes to driving foot traffic, it’s all about mobile. “The most important thing for us is to drive traffic to either increase visits from current customers or to bring new customers in,” says Marc Lapides, director of marketing at Cosi, the fast-casual restaurant chain with more than 100 locations in 16 states and the District of Columbia. “We really wanted to find a way to use mobile technologies to drive people into the store.”

Using Geotargeting to Follow the Consumer from Desktop to Aisle

Rob Friedman

Using Geotargeting to Follow the Consumer from Desktop to Aisle

The choice of a location-based solution should depend on what message marketers want to convey to whom and when, along with how much consumer contact and engagement they want. As consumers continue to demand the ability to shop on their own terms and the local shopping experience becomes even more entrenched in the buying psyche, retailers will need a three-pronged digital strategy with a strong geotargeting component to be competitive…

All Geotargeting Methods Are Not Created Equal

Rob Friedman

All Geotargeting Methods Are Not Created Equal

The social-mobile-local movement will most certainly drive even stronger interest in and use of geotargeting. But with all the options available, what factors dictate when marketers should use one method over another? It depends on what message they want to convey to whom and when, along with how much contact and engagement they want with the consumer…