Street Fight Daily: FiveStars, LevelUp Raise Double-Digit Funding

A roundup of today’s big stories in hyperlocal content, commerce, and technology.FiveStars Picks Up $14 Million to Challenge the Loyalty Punch Card (All Things D)… LevelUp Now Has $21M To Take On The Squares Of The Mobile Payment World (TechCrunch)… Facebook Stories the Next Patch, Flipboard, HuffPo or Something Else? (Paid Content)…

Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition

Customer engagement will always trump customer acquisition at Groundwork Coffee, an organic coffee roaster with seven outposts in the Southern California area. The company has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called FiveStars…