Location Weekly: Torrid Deploys Personalized Maps in Email Marketing

In this episode of Location Weekly, the Location-Based Marketing Association covers 51Degrees partnering with Digital Element, Stirista acquiring Nikaza’s attribution and location intelligence engine, Torrid finding success with email marketing using personalized maps, and FedEx launching real-time package tracking with SenseAware ID.

FedEx Stops Ground Deliveries for Amazon, Signaling Delivery War to Come

For FedEx as for the many other companies and industries Amazon has decimated over the past 20 years, the problem in confronting Amazon may turn out to be one of margins. While FedEx needs a profitable delivery business to survive, Amazon can afford to lose money on delivery and make it up with relatively free-flowing profits from Amazon Web Services and its booming ad business.

In fact, Amazon can afford, thanks to the faith and generosity of investors, to make no profits at all. No easy task, competing with that.

Amazon to Launch Delivery Service for Businesses, Challenging UPS and FedEx

Amazon is about to jump into the business of package delivery. The delivery program will launch in Los Angeles in the coming weeks before expanding to additional cities. The move poses a direct challenge to the likes of UPS and FedEx.

Street Fight Daily: Square’s IPO Filing Now Public, NYC to Launch Hyperlocal News Sites

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Discloses IPO Plans (New York Times)… NYC Launching Neighborhood Websites with Hyperlocal Information (New York Daily News)… UberRush Not Yet a FedEx Killer (Wall Street Journal)…