As Visual Search Takes Off, Brands Adapt to Shifting Demands

Visual search and image recognition are capturing the attention of investors, retail insiders, and everyday consumers. To find out more about where visual search is heading, and what marketers can do to adapt their strategies with the latest trends in mind, we checked in with Apu Gupta, CEO of Curalate, a social commerce company that turns images and videos into storefronts.

6 Next-Gen Review Marketing Platforms for Retail Brands

Determined not to fall even further behind their online-only competitors, retailers are investing more heavily in a new breed of review platform. These next-generation solutions integrate written reviews with pictures and videos to create more cohesive omni-channel shopping experiences. Here are six next-gen review platforms that brands are using right now.

LBMA Podcast: AVG Acquires LocationLabs, Twilio CMO Lynda Smith

On the show: Heineken’s location-based loyalty rewards for small bars; xAd and IndoorAtlas raise rounds; InMobi partners with Factual on mobile ads; FUZ design brings us the bluetooth-enabled Noke padlock; MCX to launch the CurrentC wallet and Isis rebrands…