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Clif Bar Uses Foursquare’s API for Geo-Targeted Twitter Campaign

Stephanie Miles

Clif Bar Uses Foursquare’s API for Geo-Targeted Twitter Campaign

By restricting advertisers from targeting users at specific locations, Twitter has made it difficult for big brands to use its platform when running geo-targeted campaigns in the past. Clif Bar found a way around this challenge earlier this summer, when the company began asking customers with GPS-enabled devices to voluntarily tweet their locations for the chance to win coupons and prizes…