7 Ways to Increase Engagement With Mobile Ads

Marketers of all sizes are flocking to mobile ads in an effort to reach consumers on their home turf, sending targeted messages to smartphone users inside certain establishments (like coffee shops or bookstores) or within the confines of geotargeted perimeters. Here are seven ways that brands of all sizes can increase engagement with mobile ads…

5 Misconceptions SMBs Have About Mobile Advertising

Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they’re hearing from SMBs…

7 Mobile Ad Networks for Local Publishers

The biggest question for local publishers today isn’t whether they should run mobile advertising, but which networks they should use. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps…

6 Platforms Hyperlocal Publishers Can Use to Fill Unsold Ad Inventory

Ad inventory sold by networks typically doesn’t command the high CPM (cost per thousand impressions) that individual publishers can charge when they work with local businesses directly. However, these ads do give publishers a chance broaden their advertiser base and earn revenue for space that would have otherwise gone unused…

Street Fight Daily: Amazon’s Deals, Groupon Told to ‘Grow Up’

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Amazon Starts Bringing the Art of Recommendations to Daily Deals (AllThingsD)…

Groupon Must Avoid Taking ‘Stupid Risks,’ CEO Says (Wall Street Journal)…

Google Releases Playbook for ‘Winning With Mobile’ (TechCrunch)…

5 Network Models for Serving Up Hyperlocal Advertising

Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…