Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers Street Fight

Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers

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At CES 2025, Night Market, the commerce agency affiliate of Horizon Media, and Keen Decision Systems introduced a strategic partnership designed to tackle pressing challenges in modern marketing. This collaboration brings together Night Market’s NEON platform—an AI-powered retail media and storefront optimization solution—and Keen’s adaptive marketing mix modeling software to deliver a unified, next-generation approach […]

Free Food Street Fight

Free Food

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As sophisticated as marketing and technology have become among MULO (multi-location) brands, one thing remains true and timeless: People love free stuff — especially free food … stuff to eat. That has been evidenced over the past months by the number of fast-casual restaurants that have incorporated “sampling” into their marketing and customer acquisition strategies. […]

3 Guidelines for Marketing in a Recession

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How can marketers overcome macroeconomic challenges and optimize spend to drive growth even during tough times? Here are three guidelines for marketers to follow.

Why CMOs Will Be the Most Important Executives in 2018

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To today’s consumer, products and brands are plaited into a single entity. Thus, a company’s “product” now encompasses a consumer’s brand perception, interaction with its products, and affinity for its communities.

How to Visualize Cause and Effect in Local Brand Marketing

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Mark Stouse, CEO and co-founder of Proof Analytics, says there are ways for chief marketing officers to gird themselves in case of market downturns by using data to support their value to the businesses they serve. This is especially critical, he says given the growing control over tech spending that CMOs now command.

How an Italian Wafer Brand Targets U.S. Moms and Millennial Foodies on a Local Level

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Crystal Black Davis, the VP of marketing at Loacker USA, recently spoke with Street Fight about her challenge in bringing an established brand to a new market and finding customers on a local level.

How Red Wing Shoes Finds Its Stride in Brand Marketing

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Even with a history that spans more than 110 years, the company cannot take for granted that its product will remain front and center with buyers. Dave Schneider, Red Wing’s CMO, spoke with Street Fight recently about keeping the brand connected to its audience and the Wall of Honor, which lets customers share stories about their trusty, well-worn boots.