B2B marketing | Street Fight

Drift Releases New Tech to Help B2B Marketers Convert Site Visitors Into Leads

Joseph Zappa

Drift Releases New Tech to Help B2B Marketers Convert Site Visitors Into Leads

It’s 2018, and if visitors to your site are slapped with forms that need to be filled out manually, those visitors are going to take their business elsewhere. That’s the state of affairs that conversational marketing and sales platform Drift is addressing this week with its new technology, Drift Intel.

StructuredWeb’s Nissan: We’re Just Starting to See the Complexity Curve Going Up

Annie Melton

StructuredWeb’s Nissan: We’re Just Starting to See the Complexity Curve Going Up

Long sales cycles, smaller target audiences, higher transaction values — all these characteristics separate B2B from B2C marketing. “There’s a level of precision that you need to have in the B2B space, because otherwise you can spend a lot of money without seeing any results,” said StructuredWeb president and CEO Daniel Nissan.