Measuring the Impact of McDonald’s Push Into Automation, Personalization
With the right personalization and automation technology in place, McDonald’s is said to have plans to learn about customers through their ordering behaviors. More specifically, McDonald’s is planning to use Dynamic Yield’s technology to create a drive-thru menu that can be tailored based on factors like weather, restaurant traffic, and trending menu items. For example, when the temperature tops 100 degrees, milkshakes and ice cream sundaes might move into a prominent spot on the drive-thru menu board. When it starts raining outside, coffee and hot chocolate might take top billing.
Automated Ad Targeting Ensnares Facebook in a Discrimination Lawsuit
The lawsuit is big news not just for Facebook or for housing-related ads but for the digital advertising industry as a whole. That’s because it marks the first major federal attempt to use the resources of the law to curb ad targeting on the basis of racial discrimination. As interest in regulating broad tech spreads across the country and political spectrum, the lawsuit could prove a harbinger of harsher laws to come.
Chart: The Local Marketing Landscape
The shift from print to digital is old news, but what’s shaking up the industry is the introduction of cloud-based business management systems — for everything from payments and point-of-sale to schedule — into the marketing mix. Marketers can write algorithms to connect supply and demand, automating the way businesses and consumers interact locally. Yelp meets Booker. Facebook meets OpenTable. These combinations will bring together consumer data from every stage of the purchase funnel, automate marketing plans and messaging, and reduce implementation and sales costs for both marketers and solutions providers…
Trending Now: Brands Shifting Mobile Ad Budgets from Facebook to Google UAC
Brian Bowman: There’s an emerging trend in the advertising industry—for the first time, brands are shifting significant mobile advertising budgets from Facebook ads to Google Universal App Campaigns (UAC). While Facebook advertising has largely dominated mobile marketing budgets, this migration of budgets to Google’s platform has been a helpful shift to diversify risk tied to any single platform. Why is this shift happening now, and what does it mean for brands?