Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…

Street Fight Daily: Amazon Gets into SMB Goods, Leading Travel Reviews Site Pivots to Social

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Amazon Wants to Take Over Every Aspect of Shopping. Next Up? Small Businesses… TripAdvisor Wants to Become Your Social Media Network for Travel… Shoppable Billboards: Retailers Say Physical Stores are Driving Online Sales…

Street Fight Daily: Google Adds Video to Showcase Shopping Ads, Snap Helps Publishers Deploy UGC

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Rolls Out Video Ads in Showcase Shopping and Shoppable Image Ads… New Hires at Uber, JumpCrew, Freckle IoT… A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts…

Street Fight Daily: Some Marketers Troubled as Google Automation Mounts, How Brands Can Localize

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… As Response Display Becomes Default, Some Marketers Push Back on Automation… How Brands Can Create Personalized Experiences for Each Local Market… Amazon Is Stuffing Its Search Results Pages with Ads…

Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…

Street Fight Daily: Consumers Crave Transparency from Brands, Retailers Are Figuring It Out

TODAY IN LOCAL & DIGITAL MARKETING… Report: Consumers Seek Transparency From Brands on Social Media… What Do You Know, Retailers Are Figuring It Out… Billy Penn, Denverite, and The Incline Are Going After Members…

LBMA Podcast: DoorDash, Uberall & TripAdvisor, Apple

On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.

Heard on the Street, Episode 10: Apple, Amazon, and Localized Brand Marketing

How are multi-location businesses shifting their local ad spend? What do Apple’s latest mapping moves mean for local search? And what’s Amazon’s master plan for advertising and commerce? These are a few of the topics we bat around in an analyst roundtable for the latest episode of the Heard on the Street podcast. 

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…

Street Fight Daily: The (Walmart) Empire Strikes Back, How Brands Forge Emotional Connections

TODAY IN LOCAL & DIGITAL MARKETING… Inside Walmart’s Rise as a Legitimate E-Commerce Player… Motista Report Indicates What Brands Can Do to Spark Emotional Engagement… Did Ad Blocking Just Flip from Protection Racket to Mobile Marketing Savior…

As Local Search Enters the Voice Era, Three Content Channels Dominate

You’re well covered today on the three top voice platforms if you have strong listings on Google, Apple, and Yelp. If you want to do even more, make sure your Bing listings are up to date for Cortana (note that Yelp reviews show up here as well), and submit your listing info to Here and Foursquare in order to be found in Samsung’s Bixby interface.  

Street Fight Daily: How Businesses Can Prepare for Voice-Driven Commerce, Google Pursues OOH in Big Way

TODAY IN LOCAL & DIGITAL MARKETING… As Local Search Enters the Voice Era, Three Content Channels Dominate… Google’s Targeted Ads Are Coming to a Billboard Near You… DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects…

Will Apple Help Assemble the ‘Internet of Places’?

The AR cloud is the missing piece in the vision we all have for how AR should work. It’s the spatial map of the world that will let AR devices understand their surroundings. Taking this into account, the news that Apple is collecting its own data for Apple Maps may have implications for AR.

Street Fight Daily: Apple’s Intertwined Futures in AR and Maps, Snapchat Is Shrinking

TODAY IN LOCAL & DIGITAL MARKETING… Will Apple Help Assemble the ‘Internet of Places’?… Snapchat’s User Base is Shrinking. Here’s Why… Social Is Getting More Difficult for Content Marketers…

Street Fight Daily: Facebook Releases Slew of Local Features, Here Challenges Google Maps

TODAY IN LOCAL & DIGITAL MARKETING… Facebook Announces Slew of Changes to Boost Local Businesses… Here Attacks Google Maps with New Freemium Website Plan… Alexa Users Are Reportedly Not Buying Anything with Their Voice…

Street Fight Daily: What to Know About Amazon’s Fast-Growing Ad Biz, Are Publishers Now Like Tech Vendors?

TODAY IN LOCAL & DIGITAL MARKETING… 5 Things to Know About Amazon’s Fast-Growing Ad Biz… Are Publishers Becoming More Like Tech Vendors?… Street Culture: SproutLoud’s Reinvention Requires Collaboration…

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…

Street Fight Daily: Facebook Updates Ad Measurement Practices, Mobile Audiences Skyrocket

TODAY IN LOCAL & DIGITAL MARKETING… Facebook Updates Its Ad Measurement Arsenal With New and Revised Video Metrics… Mobile Audiences Soar as Advertisers Struggle to Keep Up… With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations…

Street Fight Daily: Fact Checking Some Location Targeting Claims, Amazon Go Officially Has Competition

TODAY IN LOCAL & DIGITAL MARKETING… Location Targeting is Nothing Without the Facts to Back it Up… Standard Cognition Is First Amazon Go Rival to Unveil Deal with Stores… SendtoNews Aims to Guarantee Brand Safety for Advertisers…