Amber Case | Street Fight

Esri’s Amber Case: Why ‘Less Is More’ With Local Data

Steven Jacobs

Esri’s Amber Case: Why ‘Less Is More’ With Local Data

As far as technologists are concerned, few in the industry are more familiar with the nuts and bolts of how location data is made than Amber Case. A self-proclaimed “cyborg anthropologist,” she sold her startup Geoloqi, which built positioning algorithms for developers, to Esri last year, and today, she heads up the 45-year-old mapping firm’s R&D center. Street Fight recently caught up with Case to discuss what we might expect from location data in the years to come…

Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding

The Editors

Street Fight Daily: Directories File for Bankruptcy, Foursquare Searches for Funding

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Directory Firms Dex One, SuperMedia File for Bankruptcy (Reuters)… Foursquare Aims At A Moving Target As It Tries To Close Another Round Of Funding (TechCrunch)… Flashlight Apps, Location and Why Consumers Still Don’t Understand Privacy (The Next Web)…

Street Fight Daily: Journatic Exposed, Living Social Experiments

The Editors

Street Fight Daily: Journatic Exposed, Living Social Experiments

A roundup of today’s big stories in hyperlocal content, commerce, and technologyJournatic worker takes ‘This American Life’ inside outsourced journalism (Poynter)… LivingSocial Experiments With Daily Deals, and It’s Like a Virtual Club Med (All Things D)… Mobile Is Where The Growth Is (AVC)… With “Connected Apps,” Foursquare Firms Its Position As The Social Network For Places (TechCrunch)… Making Location Services Slick & Simple (Inc.)… With Google Now, Android Puts Apple’s Siri To Shame(SAI)

Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’

Stephanie Miles

Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’

t Street Fight Summit West on Tuesday afternoon Geoloqi co-founder Amber Case described a world in which smartphone users could get their prescriptions filled automatically upon entering their local pharmacies, or be checked-in automatically upon arriving at hotels: “This is about predicting your future experience based on location, using your own data,” Case said…

Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters

The Editors

Street Fight Daily: The Gap Geo-Fences, Loopt Sells, Gowalla Shutters

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gap Campaign Rethinks Old-School Bus Station Ads (TechCrunch)…

Loopt Sale Shows Future of Location Is Commerce (GigaOm)…

Foursquare Nears 20 Million Users And Crowley Talks About His Co-founder’s Recent Departure (Business Insider)…