Affiliate Marketing Strategies to Help You Through Covid-19

In the affiliate marketing ecosystem, brands partner with bloggers, influencers, publishers, even other brands to promote their products or services. By only paying for sales, leads, or new customers that their partners deliver, affiliate marketing allows brands to efficiently scale while optimizing their return on ad spend and cost per action (CPA).

Brands with creative and agile affiliate programs are the ones who will have loyal customers and partners long after this global crisis is over. With that in mind, here are some ways brands are adjusting their affiliate marketing strategies in the time of Covid-19.

The Affiliate Maturity Curve: Graduating from Banners to Lifetime Value

Let’s face it: Affiliate marketing gets a bad wrap. Once considered a channel fraught with black-hat players, fraud, weak strategy, and an overall lack of transparency, affiliate marketing suffered from a reputation for opacity that did not imbue confidence and trust in partners. Most importantly, there wasn’t a sufficient level of confidence that the channel could deliver desired results and outcomes. 

The reality is that the last-click-only perception of affiliate marketing is a thing of yesteryear. Looking back, coupon and loyalty dominated the category because of this reliance on the last-click model embraced by brands. That model stymied the channel’s advancement and progression. However, affiliate is no longer relegated to rudimentary tactics like banner advertising on coupon sites. 

5 Tips for Growing Affiliate Programs Through Social Channels

According to a recent study by the Performance Marketing Association (PMA), the affiliate marketing channel is expected to grow to over $6 billion by 2020. A Mediakix study found that US influencer marketing spend on Instagram alone is expected to grow $2.3 billion by 2020. The PMA study also indicated that content, bloggers, and social media accounted for 40% of ad spend by affiliate type in 2018, and that number is surely going up. All of these numbers support the idea that influencers and social media bring an incredible monetization opportunity to affiliate marketing.

Let’s look at five ways that brands active in the partner and affiliate channels can benefit from leveraging social media, and ultimately drive more revenue. 

3 Advantages of Private-Label or In-House Affiliate Marketing

The affiliate space continues to become more innovative each year. As a result, clients are looking for ways to enhance their affiliate programs. This could include anything from cross-device tracking to multi-channel attribution. And one of the fastest-growing affiliate marketing trends is private or “in-house” programs that are powered by white-label network or technology solutions. […]

How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West

Robert Glazer: This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. There were five topics, in particular, that I found to be most important. Here’s a closer look at them.

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…

Why Publishers Are Transitioning to Affiliate Marketing

Affiliate marketing spend will hit $6.8 billion by 2020, as major publishers like Business Insider, Forbes, and Conde Nast shift their approach in order to appeal to advertisers who are demanding more transparency and value.

Performance Partnerships: A Better Way to Define Affiliate Marketing

Performance Partnerships can only exist within a CPA model because the partners win and lose together. This isn’t the case with many of the other channels labeled as performance marketing. Performance Partnerships include everything that people want in their affiliate relationships and exclude all that is undesirable.

Retailers Shift Focus to Offline Affiliate Marketing

Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases.