affiliate marketing | Street Fight

How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West

Robert Glazer

How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West

Robert Glazer: This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. There were five topics, in particular, that I found to be most important. Here’s a closer look at them.

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

Joseph Zappa

Street Fight Daily: Google Bought MasterCard Data for Attribution, Free Coffee for Consumer Data?

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…

Performance Partnerships: A Better Way to Define Affiliate Marketing

Robert Glazer

Performance Partnerships: A Better Way to Define Affiliate Marketing

Performance Partnerships can only exist within a CPA model because the partners win and lose together. This isn’t the case with many of the other channels labeled as performance marketing. Performance Partnerships include everything that people want in their affiliate relationships and exclude all that is undesirable.

Retailers Shift Focus to Offline Affiliate Marketing

Grace Chan

Retailers Shift Focus to Offline Affiliate Marketing

Location analytics represent the new battleground in retail, but imagine if you could apply the same analytics for online attribution to offline purchases. Offline affiliate marketing does just that, giving retailers the tools to analyze data from in-store purchases similar to what they can do for online purchases.