GumGum’s Grimace: The Ads that Stole Christmas
Forget privacy issues. Re-targeted ads are in cahoots with the Grinch, stealing the joy of surprise from Christmas. Nobody can be blamed when opening up a gift and thinking, “Now where have I seen that before? Oh yes, ads for it were sprayed across all my social-media accounts and everywhere I went on the Web.” […]
xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech
Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in the mobile advertising space…