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xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech

Patrick Duprey

xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech

Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in the mobile advertising space…