The Line Between Cool and Creepy: How Much Personalization is Too Much?

With its new study, the Personalization Pulse Check, Accenture aims to help brands understand the border between cool and creepy advertising, providing insights into what the customer thinks of personalization tactics in marketing campaigns.

Street Fight Daily: How to Target Customers Without Being Creepy, Keys to Brand Success with Voice

TOP LOCAL TIPS AND STORIES… The Line Between Cool and Creepy: How Much Personalization is Too Much?… IBM Says Data and Utility Are the Keys to Brand Success in Voice… Google Has Asked Ad Tech Firms to Guarantee Broad GDPR Consent, Assume Liability…

#SFSW18: Local’s Visual Future: The Rise of AR, VR, and New Customer Experiences

“We want to please the restaurants and we want to please the users,” said Danny Gordon, CEO of Auredi, just one company at Street Fight Summit West using visual technology to enrich customer experiences. “It’s unbelievable the amount of excitement we see when we show customers dishes that look exactly like they do in person.”

LBMA Podcast: VW’s Eyes on the Road Campaign, Blippar Acquires Layar

Top stories of the week feature Amazon, Regent St, Autograph, Avanade, Accenture, NinthDecimal (JiWire), PicQuest, Norton Outdoor, Placed, Retail Solutions Inc, Gigwalk, and Urban Airship…