Road Map | Street Fight

Who Will Own Your Augmented Reality?

Mike Boland

Who Will Own Your Augmented Reality?

Questions about AR ownership will be particularly contentious wherever money is changing hands, such as in AR advertising. Courts will face questions such as ownership of digital ad inventory when there are AR overlays on private property (or on other ads). There could be similar gray area in retail & commerce.

Will Apple Help Assemble the ‘Internet of Places’?

Mike Boland

Will Apple Help Assemble the ‘Internet of Places’?

The AR cloud is the missing piece in the vision we all have for how AR should work. It’s the spatial map of the world that will let AR devices understand their surroundings. Taking this into account, the news that Apple is collecting its own data for Apple Maps may have implications for AR.

How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’

Mike Boland

How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’

Online-to-offline (O2O) commerce is one area where AR will find a home. Just think: Is there any better technology to unlock O2O commerce than one that literally melds physical and digital worlds? AR can shorten gaps in time and space that currently separate those interactions (e.g. search) from offline outcomes.

Who’s Using Local AR? And How Often?

Mike Boland

Who’s Using Local AR? And How Often?

According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. 

Is Voice the Future of Local AR?

Mike Boland

Is Voice the Future of Local AR?

Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.

The ABC’s of AR: Always Be Closing

Mike Boland

The ABC’s of AR: Always Be Closing

In these early days of augmented reality (AR), we’re learning a lot about consumer behavior and preferences — the same learning curve defined the early days of smartphone apps. One lesson so far is that consumer AR use cases will be fairly limited. It’s not a silver bullet and it’s not for everyone.

‘SMB OS’: Expanding the Local Pie

Mike Boland

‘SMB OS’: Expanding the Local Pie

SMB OS isn’t a new concept, though it’s now emerging and crystallizing in new ways. Advancing it are supporting technologies like cloud computing, mobility and cash-flow friendly SaaS pricing. Much of this trickles down from enterprise world, as it often does.

AR and VR — Will Local Advertisers Bite?

Mike Boland

AR and VR — Will Local Advertisers Bite?

Local advertising is a $150 billion market, and is particularly conducive to AR, given the technology’s ability to qualify purchase decisions in the commerce-heavy offline world. There will be a land grab for this digital real estate as mobile AR gains consumer traction. There will be also questions about who “owns” that virtual space.

Where Will VR Fit Into Local Advertising?

Mike Boland

Where Will VR Fit Into Local Advertising?

How will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early and ongoing misfires, such as banner ads. Or, as in video experiences, we’ll likely see a fair share of legacy formats — like pre-roll ads — ham-handedly shoehorned into VR.