Street Fight Daily: Consumers Crave Transparency from Brands, Retailers Are Figuring It Out

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TODAY IN LOCAL & DIGITAL MARKETING… Report: Consumers Seek Transparency From Brands on Social Media… What Do You Know, Retailers Are Figuring It Out… Billy Penn, Denverite, and The Incline Are Going After Members…

Report: Consumers Seek Transparency From Brands on Social Media

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In surveying 1,000 U.S. consumers, the social media management platform Sprout Social found that 86% believe transparency from businesses is more important now than ever before, and more than half say they want brands to be more transparent on social media.

How Brand Marketers Can Capture Consumer Attention on Mobile

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With mobile ad spend set to surpass television for the first time this year, brand marketers are in a frenzy looking for smarter ways to generate the highest possible ROI from their investments. The problem, it seems, is that many brand marketers aren’t fully comfortable with mobile strategy.

Street Fight Daily: Google Introduces ‘Ad Strength’ Metric, What Brand Marketers See in AI

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TODAY IN LOCAL & DIGITAL MARKETING… Google Introduces ‘Ad Strength,’ New Metric to Assess Relevance of Ad Copy… Survey: Multi-Location Brands Warm to AI, See It as Most Useful for Email… Tech Industry Pursues a Federal Privacy Law on Its Own Terms…

As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

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Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones.

Street Fight Daily: Facebook’s Latest Shot at Local, Mobile Search Habits May Undermine Loyalty

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TODAY IN LOCAL & DIGITAL MARKETING… Facebook Takes a Stab at Local—Again… As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience… Google Might Be Hiding the Fact That Its Own Reviews Are Shoddy…

Openings and New Hires at Cheetah Digital, Dstillery, Infogroup

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes hires and new openings at Nintex, DoorDash, NinthDecimal, and Drawbridge.

Raise Report: Drawbridge, DoorDash, Karma Lock Down New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Carmera, Simple Feast, Nylas, and PebblePost.

Street Fight Daily: Advertisers Debate Ads Data Hub as Google ID Vanishes, Verifone Partners with TruRating

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TODAY IN LOCAL & DIGITAL MARKETING… As Google Restricts Its Ad ID, Advertisers Debate Whether to Use Ads Data Hub… TruRating, Verifone Deal Highlights Importance of Customer Feedback Data… Newly Launched Block Club Chicago (Out of DNAinfo) Goes a ‘Bit Old School’…

TruRating, Verifone Deal Highlights Importance of Customer Feedback Data

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In a move that highlights just how important customer feedback data has become to mid-size businesses, the global payments and commerce juggernaut Verifone recently announced that it’s partnering with TruRating, a comparatively small but influential customer insight company that specializes in point-of-sale customer feedback solutions.

Home Services Company Porch Acquires Rival Serviz

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Seattle-based home services platform Porch has struck a deal to buy rival on-demand home services platform Serviz, growing the former’s network of home professionals to new markets, the company announced on Wednesday morning.

Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns

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Touted as the first deal of its kind, the partnership opens up for brands a social platform that provides the unparalleled opportunity to target users with verified addresses who are guaranteed to inhabit the same geographical spaces and jabber about the same local brick-and-mortar businesses.

Street Fight Daily: Facebook Removes Over 5,000 Ad Targeting Options, Sprinklr Partners with Nextdoor

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TODAY IN LOCAL & DIGITAL MARKETING… Facebook to Cut Over 5,000 Ad Targeting Options, But Buyers Envision Workarounds… Sprinklr Partners with Nextdoor to Power Hyperlocal Social Campaigns… How Brands Can Use AI to Boost Their Email Marketing Strategies…

Reputation.com Announces Joe Fuca as New CEO

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Reputation.com, an SaaS platform helping location-based enterprises optimize customer engagement strategies and build stellar reputations, announced on Tuesday morning Joe Fuca as its new CEO. Fuca brings experience as senior vice president at DocuSign and, more recently, president of FinancialForce to the table. 

Street Fight Daily: Google Hit With Location-Tracking Lawsuit, What to Know Before Shifting Programmatic to Mobile

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TODAY IN LOCAL & DIGITAL MARKETING… Google Sued for Allegedly Tracking Phone User Locations Regardless of Privacy Settings… Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles… What to Know Before Shifting Your Programmatic Budget to Mobile…

Dstillery Launches Data Visualization Tool Dscover Maps, Fueled by Quality Audience Profiles

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On Monday, applied data science company Dstillery of New York City launched its Dscover Maps product, which allows advertisers to get a big-picture view of audience data by geography. Dstillery throws out data points that aren’t useful to them—about 60 to 75% of data—leaving only quality information.

As Brands Move Marketing In-House, Agencies Push Back

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The number of big brands moving their marketing in-house is growing, but whether that decision actually leads to lower costs and faster turnaround times is still a hotly debated topic. Holly Robowski, associate director of paid media at Cardinal Marketing, offers a perspective contradicting the pro-in-house zeitgeist.

ZypMedia Opens Up Programmatic Video for Local Advertisers, Focusing on OTT

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For local advertisers looking to access cutting-edge marketing technology, programmatic advertising company ZypMedia promises the full package. Over the last year, the company has set its sights on OTT, which has garnered strong interest from both local advertisers and publishers hoping to capture the attention of streamers.

Street Fight Daily: Amazon Go Has Competition, In-House Marketing: It’s Complicated

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TODAY IN LOCAL & DIGITAL MARKETING… Zippin Is the First Amazon Go Rival to Open an Automated Checkout Store… As Brands Move Marketing In-House, Agencies Push Back… How Server-Side Bidding Can Hide Pricing Tricks…

Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

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The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose.