News & Analysis | Street Fight - Part 75

PaperG Survey Highlights Rising Importance of Mobile

Isa Jones

PaperG Survey Highlights Rising Importance of Mobile

A new survey released by local advertising technology company PaperG highlights the clear, continuing indication that mobile advertising is becoming increasingly important to media buyers. In the survey of 512 ad sales executives, 94% said their prospective clients are interested in mobile advertising. Meanwhile, 90% were optimistic about the prospects of mobile display ads…

Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs

Steven Jacobs

Street Fight Daily: Ebay Tests Deals, CitySearch Announces Layoffs

A roundup of today’s big stories in hyperlocal content, commerce, and technology.EBay tests deals on services, takes on Groupon (Reuters)… Shrink To Grow: Citysearch And Urbanspoon Parent Company CityGrid Lays Off 15% Of Its Employees (TechCrunch)… DNAinfo, In Bid to Raise Profile Among Local Advertisers, Starts ‘Small Business Insider’ (Capital New York)…

Street Fight Daily: Local Search Share Increases, The Bubble That Wasn’t

The Editors

Street Fight Daily: Local Search Share Increases, The Bubble That Wasn’t

A roundup of today’s big stories in hyperlocal content, commerce, and technology... Study: 43 Percent Of Total Google Search Queries Are Local (Search Engine Land)… The Bubble That Wasn’t: What Happened to ‘People Discovery’ App (The Verge)… St. Louis Public Radio, St. Louis Beacon to Explore ‘Combining Talents and Resources’ (Poynter)…

Study: Mobile Searches Driven By Location, Urgency

Isa Jones

Study: Mobile Searches Driven By Location, Urgency

“Whether it’s location or indicators of location, those are probably the most important factors here,” Telmetrics President Bill Dinan said. “Where you have 3 out of 5 users going into restaurants without a specific restaurant or specific brand in mind, they are looking for something in the category near them.”

Street Fight Daily: DNAinfo Preps Expansion, Google Rethinks Local Discovery

Steven Jacobs

Street Fight Daily: DNAinfo Preps Expansion, Google Rethinks Local Discovery

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Joe Ricketts ready to launch DNAinfo in Chicago (Chicago Business Journal)… A New Google App Gives You Local Information — Before You Ask for It (New York Times)… Amazon Could Be Working On A Square Competitor (TechCrunch)…

Street Fight Daily: Pew Studies Local News, LevelUp White Labeled

The Editors

Street Fight Daily: Pew Studies Local News, LevelUp White Labeled

A roundup of today’s big stories in hyperlocal content, commerce, and technology. New Pew study: Where You Live Helps Shape Your News Diet (Nieman Journalism Lab)… LevelUp Arms Merchants With White Label Payment Apps (GigaOm)… Local Corp., a Web 1.0 Company, Thrusts Itself into Mobile Era with New iOS and Android Apps (Pando Daily)…

Street Fight Daily: Groupon Sees Talent Drain, Analyst Slams Zillow

Steven Jacobs

Street Fight Daily: Groupon Sees Talent Drain, Analyst Slams Zillow

A roundup of today’s big stories in hyperlocal content, commerce, and technology.As Groupon Struggles, Some of Its Brighter Talent is Walking Out Door (Chicago Sun-Times)… Shares of Zillow Sink After Analyst Says Prospects Stink (GeekWire)… Apple v. Google Will Define the Fourth Wave of Online Mapping (Venture Beat)…

Nimble Commerce Expands Off of White-Label Model, Launches Deal Exchange

Steven Jacobs

Nimble Commerce Expands Off of White-Label Model, Launches Deal Exchange

White label deal purveyor Nimble Commerce has taken a page from the online advertising industry’s book, rolling out an offers exchange this morning to play matchmaker between local publishers and sales forces. Called Nimble Network, the product takes much of the thinking from only ad exchanges and applies it to the deals space…

Poll: 66% of Consumers Visit Hyperlocal News Sites

Patrick Duprey

Poll: 66% of Consumers Visit Hyperlocal News Sites

Two-thirds of U.S. consumers visit hyperlocal news sites within their area, according to a recent Street Fight poll, with 9% visiting multiple times per day, 26% visiting on a daily basis, and another 16% doing so weekly. The 500-person survey, conducted on behalf of Street Fight by third-party opinions site Toluna QuickSurveys, reveals an avid and growing reader base…

Report: 72% of SMBs Plan to Increase Mobile Spend in Next 12 Months

Steven Jacobs

Report: 72% of SMBs Plan to Increase Mobile Spend in Next 12 Months

Much of the survey reinforces what we already know – namely, that location targeting is a big value driver for SMBs and web sales models like cost-per-click and cost per impression will not fly in a mobile environment. The survey conducted by Borrell Associates on behalf of Pontiflex also found that 46% of SMBs would be interested in a self-serve option for mobile advertising, which is good sign for the entire local marketing space…

Hibu Hooks Up With Closely, Continuing Partnership Push

Steven Jacobs

Hibu Hooks Up With Closely, Continuing Partnership Push

Amid reports of a creditor takeover, Hibu — formerly the Yell Group — has inked partnerships with Denver-based promotions startup Closely, as well as a U.K.-based payments processor Global Payments to solidify its local marketing suite for small businesses. The moves come four months into the debt-laden publisher’s rebranding efforts…

Forecast: Consumer Daily Deals Spending to Reach $5.5 Billion by 2016

Patrick Duprey

Forecast: Consumer Daily Deals Spending to Reach $5.5 Billion by 2016

“We’re leaving phase one, in which deals companies basically sent out sharply discounted deals to large mailing lists,” said BIA/Kelsey’s Peter Krasilovsky. “Deals companies are now beginning to also focus on the merchant relationship, offering them a variety of business services, from reporting and payment processing to loyalty programs and continuous, instant deals.”