In Google/Facebook Duel, SMBs Are the Real Winners
With Google’s recent changes, Facebook may now offer small business advertisers a better way to reach low-funnel shoppers — those currently in-market for a product or service, not just those vaguely searching for the category. Google’s move could drive many businesses into Facebook’s arms.
What Designing an ‘OS for Restaurants’ Really Requires
When you look at the restaurant tech stack, there are clearly solutions, software, applications that should play nicely with each other, but the larger players have purposefully walled off their gardens. The next multi-billion-dollar company in this space will identify the mission-critical pieces of technology in the stack, and own them.
Automating Local Commerce: Rise of the Chatbots
Bots could displace apps just as apps displaced search. “Search started with consumers typing into a box,” Pingup’s Ron Braunfeld said recently. “[AI] is all about knowing where you are, time of day, what’s in your refrigerator; and giving you the right information without having to search.”
Brands, Meet the Data Amplifiers
Data amplifiers distribute and publish your data to a broader audience than you could ever do on your own — what I call the “network effect.” Your brand becomes more visible because your business data becomes more open and accessible to the influencers who are in a position to help customers find your business.
As Google Doubles Down on Mobile, How Can SMBs Keep Pace?
Google has been refocusing its efforts to create a “better web” by not only increasing the importance of mobile-friendly websites and better mobile browsing experiences but by fundamentally redefining what the mobile web experience is altogether.