BOOM: Multi-Location (MULO) “Needles” Businesses: Part 2
We’ve already established that people will overcome a childhood fear of needles (or at least cope with it) if they see an upside benefit — like vitamin therapy. The other reason people will allow themselves to be poked with a sharp metal object (in addition to vaccinations and blood tests) is beautification. Multi-location (MULO) aesthetics businesses […]
BOOM: Multi-Location (MULO) “Needles” Businesses: Part 1
The IV therapy industry is booming! From hangover cures to vitamin infusions, MULO (multi-location) and mobile businesses are cropping up to fill consumers’ bodies with various liquids designed to give them energy, help them lose weight, and recover from dehydration. The market is valued at approximately $2B and is projected to grow. REVIV was the […]
BUST: Multi-Location (MULO) Restaurants & Retailers Declaring Bankruptcy in 2023
Although we all watched in dismay (and perhaps fear) as Bed Bath & Beyond and Jenny Craig took nosedives this year, reports of other brands facing the multi-location (MULO) “apocalypse” may contain more than a little hype. Here are some facts: More than 2,100 retail locations are expected to close in 2023, but Bed Bath […]
BOOM: Beyond the Barbells (MULO Specialty Gyms Abound)
We live in a world obsessed with longevity and fitness. Exercise has long been a big business. The fitness industry had its renaissance in the 1970s and 80s when the widespread adoption of TV and insights into the role of working out in battling heart disease gave rise to the practices of aerobics and yoga. […]
BOOM: We All Scream for Ice Cream (and retailers reply)
The summer is upon us, and many people are seeking ways to cool down. Although the old-fashioned neighborhood ice cream truck is a rarity, multi-location (MULO) ice cream and frozen dessert retailers show no sign of melting. Although the category has declined slightly from time to time, it still represents $5.5B in revenue in the […]
BOOM: Multi-location Target from 1902 to the Future
We have no shortage of companies that go BUST. Just in the past few days, we covered the demise of Bed Bath & Beyond and Jenny Craig. The failure of multi-location brands cannot be attributed just to digital options, consumer trend shifts, and bad hires or financial bets. More complex factors seem to go into […]
BUST: Walk-In Weight Loss Jenny Craig Trims Down (and Disappears?)
Jenny Craig once had more than 600 locations and nearly $500M in revenue. But, like many industries, digital communications have been part of its downfall. The company announced this week that, after 40 years, they are shuttering all their locations. What are the factors that precipitated the massive change? New solutions for weight loss are […]
BUST: The Very Public Demise of Bed Bath & Beyond
Who will remember the brand Bed Bath & Beyond in a few years, and what will they say? Only time will tell, but in the interim, the retail media has had no fodder shortage over the past few weeks, dissecting how and why this iconic multi-location brand declined and ultimately declared bankruptcy. Monday morning quarterbacks […]
Boom & Bust: Learnings from Multi-location Brands
What do Brooks Brothers, White Castle, and 7-Eleven have in common? They are among the multi-location retailers, restaurants, and convenience stores founded 50+ years ago and are still operating today. Restructuring, downsizing, and a move to omnichannel sales are inevitable. When you read about brands that have survived and even thrived over the decades, many […]
BOOM: Hair Care for Men…Beyond Shaves and Haircuts
Hair care post-pandemic is a rapidly-growing multi-location (MULO) category. As we reported recently, the industry was up 17 percent in 2022 and is expected to hit $41B by 2026. Women still spend more on hair care than men. They invest an average of $228 yearly on haircuts and $24 per month on hair products versus […]