Mike Boland | Street Fight - Part 6

Mike Boland

Mike Boland is Street Fight’s lead analyst , author of the Road Map column and producer of the Heard on the Street podcast. He covers AR & VR as chief analyst of ARtillry Intelligence, and SF President of the VR/AR Association. He has been an analyst in the local space since 2005, covering mobile, social and emerging tech.

Mike Boland is Street Fight’s lead analyst , author of the Road Map column and producer of the Heard on the Street podcast. He covers AR & VR as chief analyst of ARtillry Intelligence, and SF President of the VR/AR Association. He has been an analyst in the local space since 2005, covering mobile, social and emerging tech.

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iOS6: Can Google Beat Apple in its Own Backyard?

Mike Boland

iOS6: Can Google Beat Apple in its Own Backyard?

Mapping is a game ultimately won on function rather than form. This requires lots of listings data and search algorithms; in other words, things that are non-core to Apple. Relative to Google’s tenure in this area, Apple is only starting to stitch together local vertical content partners like Yelp and TomTom. And it’s already starting to show…

Data That Thinks ‘Big,’ But Acts Local

Mike Boland

Data That Thinks ‘Big,’ But Acts Local

Local media is increasingly colliding with the emerging super-sector known as “Big Data.” This will define the “mobile+local” promise we keep hearing about — that location targeted ads will boost relevance, performance and thus monetiztion. But one thing often missing from the discussion is what the heck we mean by “location targeted?”

Mobile Local Monetization Is Starting to Happen — For Real This Time

Mike Boland

Mobile Local Monetization Is Starting to Happen — For Real This Time

Facebook’s mobile Sponsored Story is already showing boosted performance over display ads. For many others, the mobile-first principle will come from location targeting, as its congruence with the use case similarly boosts performance and thus ad rates. For that and other reasons, I’ve forecast location-based ads to lead mobile ad revenues by 2016…

Can Local Save Mobile Ads?

Mike Boland

Can Local Save Mobile Ads?

Oversupply of ad inventory on mobile could lead to the kind of runaway commoditization of display ads that developed on desktop over the past decade. The result: tanking CPMs. So how do we avoid that in mobile?

Will eBay Be the Next Giant in Local?

Mike Boland

Will eBay Be the Next Giant in Local?

It’s not just about where users are spatially, or what device they’re on. It’s a function of where they are in the proverbial purchase funnel — the increasingly convoluted path between offline and offline worlds that leads from awareness to purchase. “The boundaries between the physical and digital world have disappeared, says WHERE’s Walt Doyle, “and the purchase funnel has become a purchase pretzel.”

Local Stores Become Showrooms for Online Buying

Mike Boland

Local Stores Become Showrooms for Online Buying

“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…

One Last Round of 2012 Predictions: Deals, Photo-Sharing, and Google Killers

Mike Boland

One Last Round of 2012 Predictions: Deals, Photo-Sharing, and Google Killers

In the coming year, the big names in mobile local usage (i.e. Yelp, Foursquare) will start to monetize their apps for the first time; U.S. mobile ad revenues will grow 50 percent over 2011, reaching $1.6 billion in 2012; and better targeting and personalization will replace deep discounts as the user “hook” for deals companies…

Why Local Will Dominate Mobile Ad Spend

Mike Boland

Why Local Will Dominate Mobile Ad Spend

BIA/Kelsey’s U.S. Mobile Local Ad Revenue Forecast projects that local mobile ad spend will go from $320 million last year to $3.37 billion in 2015 — when it will comprise about 2/3 of overall ad spend. Why will locally targeted ads be so dominant in the coming years?

How Will the “Check-in” Behavior Evolve?

Mike Boland

How Will the “Check-in” Behavior Evolve?

Just as it began to wane, the attention paid to Foursquare as the darling of the geo-social world has reemerged in the wake of the app’s version 4.0.2 release. Two Foursquare execs were on hand to dive deeper into the update during the recent Street Fight Summit in New York…

The iPhone 4S: A Local Voice

Mike Boland

The iPhone 4S: A Local Voice

Apple’s integration of voice search system Siri into the iPhone 4S operating system has clear implications for local search. Mobile voice search could skew local because of the propensity to use voice when out and about and in “lean forward” mode where local commercial intent is high…

Placing Facebook’s New Location Plans

Mike Boland

Placing Facebook’s New Location Plans

Almost exactly a year ago, Facebook Places launched with much fanfare and the requisite “______ Killer” claims. In this case, the proposed victim was Foursquare, having pioneered the check-in feature that was now central to Facebook’s new LBS play…

Delivering Local Deals: It’s All About the Data

Mike Boland

Delivering Local Deals: It’s All About the Data

It’s become clear that the two hottest areas of digital media — deals and mobile — are colliding. Mobile payments (i.e. Google Wallet) are meanwhile closing the loop on decades-old deal redemption and tracking challenges. This has led to another important variable: Data. More specifically, mobile payment technologies open the door for more comprehensive consumer purchase data, which can fold back into the equation for more targeted deal delivery…

Google Offers: Not a ‘Groupon Killer’ (But Still Pretty Killer)

Mike Boland

Google Offers: Not a ‘Groupon Killer’ (But Still Pretty Killer)

It’s been widely reported over the past few weeks that Google has launched a deals platform known as Offers. But most of this coverage has missed the point — falling into the tired but pervasive trope of “[insertnamehere] Killer” claims (in this case, Groupon). Offers will be similar to Groupon in some ways, but its economics and mobile integration are quite different. Comparisons aside, the real story is how Offers plugs into Google’s massive distribution network of search, Gmail, mobile and about 26 other products.

Local Deals’ Second Act: Dynamic, Mobile

Mike Boland

Local Deals’ Second Act: Dynamic, Mobile

In the tech and media worlds, it’s no secret that local deals and mobile are exploding — both in terms of revenue growth as well as in the attention and investment being lavished upon them. Surprisingly, though, the two elements haven’t yet come together to the degree that they probably should…

2011: The Year the Check-in Reached Puberty

Mike Boland

2011: The Year the Check-in Reached Puberty

Michael Boland is a guest author. To submit a guest post, go here.

In the location wars of the past two years, one of the battle cries has been the need to continually innovate “beyond the check-in” — building things on top of the core check-in function, driven by evolving device capability and user demand (or boredom).

Companies have taken this in various directions — “checking in” to TV shows, for example. Sector leader Foursquare has dabbled in things like Superbowl check-ins.

At least week’s Where 2.0 conference in Santa Clara, California, Foursquare co-founder Dennis Crowley talked about how the check-in grows up even as it stays focused on “the relationship between people and places.”..