How Voice Assistants Could Transform Local (Part II)

Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation?

Is the Camera the ‘New Search Box’ for Local Discovery? Part II

It’s often said in the ad-tech world, and other sectors that are reliant on data, that “Content is King, but Data is God.” This is increasingly true in local ad-tech and martech given the need for “ground-truth” conversions to attribute ROI. And it will equally apply in local AR.

AR and VR — Will Local Advertisers Bite?

Local advertising is a $150 billion market, and is particularly conducive to AR, given the technology’s ability to qualify purchase decisions in the commerce-heavy offline world. There will be a land grab for this digital real estate as mobile AR gains consumer traction. There will be also questions about who “owns” that virtual space.

Voice Assistants Could Transform Local — But Not Necessarily How You Might Think

Voice search and AI are widely misunderstood. Generalist tech coverage has painted the picture of an opportunity that resides mostly with stationary devices like Amazon Echo. But the real scale will happen elsewhere.

Is the Camera the ‘New Search Box’ for Local Discovery?

Though still nascent, visual search builds on a few key trends. Smartphones have increasingly powerful optics; AI and machine learning support computer vision to identify items; and there’s behavioral alignment with millennials who use the smartphone camera as a communication tool.

Where Will VR Fit Into Local Advertising? Part II

It’s important to step back and look at the reality of consumer adoption of VR. The technology is pretty nascent and future-looking — but to what degree? That question can partly be answered by original data on consumer VR behavior and sentiments.

iPhoneX, AR & Local: How Do All the Pieces Fit?

There are lots of ways that augmented reality (AR) is a natural fit for local commerce. But questions remain: How will AR will materialize in local? How long it will take? And how do these factors signal local startups and media companies where to place their chips?

Where Will VR Fit Into Local Advertising?

How will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early and ongoing misfires, such as banner ads. Or, as in video experiences, we’ll likely see a fair share of legacy formats — like pre-roll ads — ham-handedly shoehorned into VR.

How Big Is the Promise of Local AR (And When Can We Expect It)?

Real execution will require an extensive value chain. And that’s why location data will be increasingly valuable in an AR-driven world. Specifically, location data will be a key element in displaying the right business or product information graphically.

Building a Local Stack: The Rise of ‘SMB OS’

SMB OS includes the full range of business services that traditionally fall outside of – but are related to – advertising. It’s POS systems, supply chain, payroll, insurance, appointment scheduling, online ordering, CRM… even HR.

An Unsexy Truth: Emerging Tech Hinges on Local Data

The visual search future in which “the camera is the new search box,” will have a massive reliance on local data. Therefore value and demand are boosted within that world for companies that have unique local data sets — everything from NAP to snaps.

Google’s Next Local Conquest: Visual Search

Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. The latest move comes from Google, with an approach that could leapfrog beacons by using the positioning capability already in your phone (or soon will be).

Will Social AR Be the Next Local Battlefield?

We saw it with Pokemon Go and of course Snapchat. But the real glimpse of the mobile AR future came during Facebook’s recent AR-studded F8 conference keynote. The central message repeated by Mark Zuckerberg was that the smartphone camera is the new AR platform.

Mobile Payments: Does Local’s Holy Grail Have Holes?

Mobile payments continue to be equally opportune and elusive. The potential benefits are huge, but I’m skeptical that mainstream consumers will alter their entrenched habits when they still don’t see cash or credit cards as a pain point.

Example Blog Post #10

Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.

Example Blog Post #9

Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.

Example Blog Post #8

Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.

Example Blog Post #7

Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.

Example Blog Post #6

Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.

Example Blog Post #5

Curabitur congue dolor sed massa feugiat, sit amet tempor orci convallis. Donec lacus magna, semper eget nisl sed, posuere pellentesque tellus. Cras mauris tellus, ultricies quis hendrerit imperdiet, faucibus non nulla. Cras ex dolor, aliquet eget enim nec, luctus congue nisi. Fusce facilisis in erat vitae cursus.