Street Fight’s charter is to bring you news and insights on local media, marketing and commerce. And a key corollary to that mission is to recognize and award the innovators driving these sectors. So, we’re bringing back an old Street Fight staple with a new twist: The Street Fight Innovator Awards.
We’ll present awards at a future event to be announced soon. They’ll include several categories of media and advertising (listed below) and allow you the opportunity to apply for consideration. Enrollment starts today and runs through July 12. You can apply here.
We’re excited to kick off the process and acknowledge champions and innovators driving success in local media, advertising, and commerce. Contact us with questions and stay tuned for more information. Meanwhile, details are below and award categories, contest rules, and application forms are here.
Details
Awards title
Street Fight Innovator Awards
Trophy title
SF Champs
Relevant dates 6/10: Applications accepted 7/12: Application period ends TBD (early Fall timeframe): Awards ceremony
Categories (click to expand)
SF “Best” Championship Categories
Best Marketing Platform
The best marketing platform will demonstrate clean UX and comprehensive feature set. Consistent with the overall awards criteria, we’re also looking for ease-of-use, efficacy and cost efficiency.
Best Social Media Platform
The best social media platform will demonstrate comprehensive social media distribution and reporting. Consistent with the overall awards criteria, we’re also looking for ease-of-use, efficacy and cost efficiency.
Best Analytics Platform
The best analytics platform will demonstrate a balance of comprehensive data inputs and clean/simple UX. Consistent with the overall awards criteria, we’re also looking for ease-of-use, efficacy and cost efficiency.
Best Ad Platform
The best ad platform will demonstrate comprehensive campaign management features and clean UX. Consistent with the overall awards criteria, we’re also looking for ease-of-use, efficacy and cost efficiency.
Best Payments Solution
The best payments solution will demonstrate low friction setup for merchants and dashboard UX. Consistent with the overall awards criteria, we’re also looking for ease-of-use, efficacy and cost efficiency.
Best Local Campaign (Organic)
The best organic local campaign will demonstrate the best targeting parameters and brand consistency. Consistent with the overall awards criteria, we’re also looking for achievement of campaign goals, quantifiable client ROI and quality creative.
Best Local Campaign (Paid)
The best paid local campaign will demonstrate the best targeting parameters and brand consistency. Consistent with the overall awards criteria, we’re also looking for achievement of campaign goals, quantifiable client ROI and quality creative.
Best Mobile Campaign (Organic or Paid)
The best mobile campaign will demonstrate the best mobile-first targeting parameters and brand consistency. Consistent with the overall awards criteria, we’re also looking for achievement of campaign goals, quantifiable client ROI and quality creative.
Best Social Media Campaign (Organic or Paid)
The best social media campaign will demonstrate growth in engagement and innovative use of organic or paid channels. Consistent with the overall awards criteria, we’re also looking for achievement of campaign goals, quantifiable client ROI and quality creative.
Best Content Marketing Campaign
The best content marketing campaign will demonstrate effective strategy as well as innovative use of content channels and deployment technologies. Consistent with the overall awards criteria, we’re also looking for achievement of campaign goals, quantifiable client ROI and quality creative.
SF “Most Innovative” Championship Categories
Most Innovative Use of Geospatial Technology
The most innovative use of geospatial technology will demonstrate notable innovation in mapping, navigation, geographical visualization, and related areas, whether for internal purposes or for the benefit of end users. Consistent with the overall awards criteria, we’re also looking for creativity, fresh thinking and application of cutting-edge tech.
Most Innovative Use of Location Data
The most innovative use of location data will demonstrate notable innovation in the use of location data for targeting, attribution, enrichment of UX, or any area that relates to location awareness. Consistent with the overall awards criteria, we’re also looking for creativity, fresh thinking and application of cutting-edge tech.
Most Innovative Use of Consumer Data
The most innovative use of consumer data will demonstrate notable innovation in the areas of customized experiences, targeting, personalization, or any area that relates to consumer insight and understanding. Consistent with the overall awards criteria, we’re also looking for creativity, fresh thinking and application of cutting-edge tech.
Most Innovative Use of Automation, AI, or Machine Learning
The most innovative use of automation, AI, or machine learning will demonstrate excellence in any application of these technologies that relates to the intersection of consumers and local businesses. Consistent with the overall awards criteria, we’re also looking for creativity, fresh thinking and application of cutting-edge tech.
Most Innovative Local Search Site or App
The most innovative local search site or app will demonstrate significant innovation in a consumer-facing local search application. Consistent with the overall awards criteria, we’re also looking for creativity, fresh thinking and application of cutting-edge tech.
Title Champ
Innovator of the Year
The Innovator of the Year will demonstrate an ability to think big and to deliver impressive results within their chosen solution set. This overall “best in show” award will likely be given to the applicant who demonstrates a command of two or more areas of domain expertise described within the other award categories. Consistent with the overall awards criteria, we’re also looking for creativity, fresh thinking and application of cutting-edge tech.
As Street Fight's President, Anne Marie Stephen stewards the creative vision, team leadership and strategic direction. She has extensive experience developing and implementing high-impact technology strategy with expertise in transformation and innovation.
