June Focus: Pursuing Privacy

This post is the latest in our “Pursuing Privacy” series. It’s our editorial focus for the month of June, including topics like location data and ad targeting. See the rest of the series here

Street Fight is rolling into June with the monthly theme Pursuing Privacy: a look at how marketers are navigating the privacy-fueled reform that’s underway in tech and media spheres.

As you’ve likely noticed, the temperature continues to rise around privacy. This is probably most pronounced with Facebook and could be seen in Mark Zuckerberg’s recent F8 keynote where the word “privacy” seemed to be invoked about 600 times. The company is clearly responding to a wake-up call.

The privacy movement will have ripple effects throughout the media and advertising worlds that Street Fight covers. In fact, you could argue that privacy issues are most sensitive whenever we’re talking about content or ads that are targeted based on the user’s location. So how is the location-based media world dealing with these shifts? This is the question we’ll strive to answer throughout the month.

This is also deliberately timed, as we just passed the one-year mark for GDPR and similar privacy legislation looms with California’s CCPA. This will have lots of impact given the gravitational pull of California’s economy. In other words, because media companies won’t adopt different content targeting protocols in California and everywhere else, they’ll enact the former across the board. We saw similar with California vehicle emissions regulations.

Beyond the monthly thematic focus, we’ll still cover the entire location technology and media sectors that you’ve come to expect on a daily basis. We’ll continue to publish daily articles on the most important and impactful happenings in local, as well as Street Fight Daily, our biweekly podcast, and white papers.

Each month will continue to carry a different theme that we’ve laid out in our editorial calendar. Look out for that editorial calendar soon (or contact us to get a copy), as it will represent an opportunity for you to plan any contributions or participation in Street Fight’s ongoing coverage, thought leadership, and published narratives.

Meanwhile, expect lots of coverage this month concerning the transformation of privacy in digital media. You can view all the articles within this theme anytime here. Look forward to lots more structural developments at Street Fight and contact us with any questions or opportunities to participate.

Mike Boland is Street Fight's lead analyst, author of the Road Map column and producer of the Heard on the Street podcast. He has been an analyst in the local space since 2005, covering mobile, social and emerging tech. More biographical information can be seen at www.mikebo.land
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