News & Analysis

LBMA Podcast: Citymapper, Land Rover, Indoo.rs, and Micello

by Asif Khan
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Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Order Domino’s from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze’s Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover’s #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fights literacy.

Top stories of the week

sponsored by Samsung
1. Amazon’s Echo adds Domino’s Pizza Delivery 9:32
2. Los Angeles launches portal for location-based open data 14:00
3. Citymapper raises $40M 16:00
4. Ace Hotel + WeTransfer 20:00
5. Starbreeze Studios – Project Starcade 22:15

Resource: The Industries of the Future by Alec Ross 28:20

Member News

1. Geofeedia raises $17M 30:18
2. Land Rover #Hibernot Instagram campaign 31:23
3. Indoo.rs and Micello team-up 33:14
4. ScreenVision and Mobiquity bring beacons to the movies 34:00
5. McDonald’s to fight literacy 35:30

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