LBMA Podcast: Kantar Shopcom and 4INFO Team Up, Tapad Partners with VisualDNA

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Kantar Shopcom and 4INFO team up; Tapad partners with VisualDNA; JCDecaux Star Wars OOH campaign; Placester raises $27 million; Beretta showcases its new i-Protect bluetooth gun; Brazil’s L&PM Editores prints books that double as subway tickets; Member news from Airbnb and MLSE; Royal Caribbean; TCS and Loctronix; Loblaws; plus, guest Erik McMillan of Shelfbucks.

Top Stories of the Week:

1. JCDecaux Star Wars campaign 6:04
2. Placester raises $27 million 8:32
3. Beretta showcases its new i-Protect bluetooth gun 11:37
4. L&PM Editores — subway ticket books in Brazil 15:15
5. Kantar Shopcom and 4INFO team up 19:21

Guest: Erik McMillan of Shelfbucks 23:47

LBMA Member News:

1. Airbnb-MLSE sleepover promotion 35:33
2. Tapad partners with VisualDNA 38:46
3. Royal Caribbean “Come Seek Live” Periscope campaign 39:50
4. TCS acquires Loctronix and then gets acquired by Comtech for $430.8 million 41:53
5. Loblaws celebrates #MarketMoments 43:44