Local Quotables: Mason, Sheetz, Evans and more
The best words about and around the hyperlocal industry.
Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.
Andrew Mason, Groupon, February 17, 2012
Chicago Tribune: “We have not done nearly as much as we can or will to leverage social.”
Mashable: “We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly. For us, it’s been a way we communicate with customers on deals, not a place to sell.”
Street Fight: “Promotional commerce between small businesses and local consumers is undergoing a massive reconstruction. In the process, media channels are being forced to proactively adapt or wither into irrelevance.”
Eric Berlow, Tru North Labs, February 21, 2012
Business Insider: “VCs [venture capitalists in Silicon Valley], maybe are like predatory sharks, but they also provide the nutrients that prime the pump.”
Dave Knox, Rockfish, February 17, 2012
ClickZ: “Restaurants are one segment that is primed to use location-based marketing to tap into what’s happening in their locations via social. As more people are using their smartphones throughout their dining experience…[such as] checking in, taking pictures of their meals, reviewing their experience, etc.”
Eric Koester, Zaarly, February 20, 2012
Forbes: “Even more than just mobile, we’ve seen a veritable gold rush into the mobile commerce market from mobile payments to mobile couponing to location-based discounts to the ‘buzzy-sounding’ MoLoSo (it’s short for mobile-local-social integrated technologies).”
Borrell and Associates, February 22, 2012
Radio-Info.com: “The internet is becoming untethered, and people are consuming content on mobile devices.”