Street Fight Daily: 04.15.11 | Street Fight

Street Fight Daily: 04.15.11

Street Fight Daily: 04.15.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon is expected to pick Goldman Sachs Group and Morgan Stanley as its two lead underwriters for a planned public offering later this year. The IPO is expected to value the company at between $15 billion and $20 billion. (Wall Street Journal)

Google’s mobile search business has grown incredibly quickly. Sales chief Nikesh Arora said Google may build out a local salesforce to take advantage of the new mobile and local advertising opportunities. (TechCrunch)

Family app Life360 now has 2 million families using its service — 1 million of whom started using the service in the last 10 weeks. How did they do it? They re-imagined the check-in. (ReadWriteWeb)

What types of articles work best for news organizations on Foursquare? Opinions, reviews and evergreen content — but maybe not the news. (Nieman Journalism Lab)

Randy Meech, AOL’s SVP of engineering for Local & Mapping, quit this week. He leaves behind the engineering group responsible for Mapquest and Patch – one that is “desperately in need of leadership and more engineers,” according to a source. (Business Insider)

Local advertising is the top source of revenue for local online news publishers but many are testing national ads, donations and grants, in an effort to diversify their funding streams. (Knight Digital Media Center)

The hot topics at this year’s Where 2.0 are going to be crowdsourcing, context and open places, with proximity edging its way in as the trend to keep an eye on in 2011. (ReadWriteWeb)

LivingSocial has expanded its footprint into six new U.S. markets. (Press Release)

Not only have more location-based services emerged, but some of the early players have also matured as businesses. Will there be consolidation in the industry over the next few years? (WebProNews)

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