yellow pages | Street Fight

YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

David Hirschman

YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

In August, YP announced that former Cox Automotive Media Solutions Group President Jared Rowe would take the company’s helm as CEO. Street Fight recently caught up with Rowe to talk about how he’s found the first few months on the job, how he thinks local is evolving, and when he thinks the last print Yellow Pages will eventually be printed.

The Price of Free Listings Revisited: A Hyperlocal Business Perspective

Scott Barnett

The Price of Free Listings Revisited: A Hyperlocal Business Perspective

The proliferation of online directories and directory services has made the local business owner’s life harder. It means more places to manage vital information and more third-party providers that control access to directories. Between the time and effort required to manage aggregators and the volume of citations, few small business owners do it themselves. As a result, the only stakeholders that truly know what information is authentic often are left out of the conversation.

Street Fight Daily: Groupon’s Apple Watch App, Amazon’s Store on Wheels

The Editors

Street Fight Daily: Groupon’s Apple Watch App, Amazon’s Store on Wheels

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon’s New Apple Watch App Alerts You To Nearby Deals, Lets You Buy From Your Wrist (TechCrunch)… YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal (Street Fight)… Shyp Nabs Foursquare’s Varun Shetty To Run Business Development (TechCrunch)…

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

The Editors

Street Fight Daily: Instagram’s Location Search, YP Spins Off Print

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Update Adds Search By Location, Revamped Explore Section For Trending Photos (The Next Web)… YP To Spinoff Print Yellow Pages Business, Stay Focused On Digital (Marketing Land)… Here’s What Facebook Wants Mobile Ads to Look Like (Recode)…

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

Steven Jacobs

Street Fight Daily: Groupon Launches Stores, Starcom Measures TV

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Quietly Launches Groupon Stores, a Marketplace for Its $2 Billion Goods Business (Recode)… SMG Launches Addressable TV Measurement Tool (MediaPost)… Amazon Dash Aims to Be a Push-Button Substitute for the Supply Run (New York Times)…

When Will The Last Yellow Pages Book be Printed?

Isa Jones

When Will The Last Yellow Pages Book be Printed?

With the rise of local search sites, social media, and mobile directories, the physical Yellow Pages books delivered to consumers’ doors — long a staple of local marketing — are quickly becoming obsolete. We asked a few folks from around the industry what date they would envision for the directories’ final print run…

What Can Online Directories Learn From the Yellow Pages?

Damian Rollison

What Can Online Directories Learn From the Yellow Pages?

I’m not advocating a return to the phone book, but I am curious about the lesson it might have to teach us. In particular, the notion of restricted and curated data sets may be worth a revisit. Without foregoing the benefits of scalability, search sites could do more to enable the curation of local data by business owners and other members of local communities…

Overview: Cerberus Acquires AT&T Ad Solutions, AT&T Interactive

Architect Partners

Overview: Cerberus Acquires AT&T Ad Solutions, AT&T Interactive

Cerberus’ challenge will be to continue to purposefully and aggressively reorient an organization which has the dying print directory business in its DNA. The assets at their disposal are quite impressive but can the leadership let the past go and embrace the very fast-moving innovation now occurring in online and mobile?

Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs

The Editors

Street Fight Daily: AT&T Unloads Yellow Pages, New Groupon Suit Targets Execs

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AT&T Sells Majority Stake in Yellow Pages to Cerberus (New York Times)…

New Groupon Lawsuit Targets Execs, Seeks Board Seats for Shareholders (PaidContent)…

Before Local-Mobile Revenues Can Grow, Major Problems Must Be Solved (ScreenWerk)…