Wi-fi targeting | Street Fight

Case Study: Salon Leverages Free Wi-Fi to Evaluate Digital Promotions

Stephanie Miles

Case Study: Salon Leverages Free Wi-Fi to Evaluate Digital Promotions

Collecting customer email addresses and generating Facebook “likes” are two tasks that are at the top of virtually every small business marketer’s to-do list. Edges Salon & Spa has a system in place to streamline this process and encourage customer loyalty at the same time. For the past seven months, it has been offering customers free Wi-Fi in exchange for the chance to learn about their behaviors and engage them on mobile.

Street Fight Daily: How Google Maps Lost, Groupon’s Risky Initiative

The Editors

Street Fight Daily: How Google Maps Lost, Groupon’s Risky Initiative

A roundup of today’s big stories in hyperlocal content, commerce, and technologyApple Maps: How Google Lost When Everyone Thought It Had Won (Guardian)… The Risky Groupon Initiative That Beat Back LivingSocial Perhaps Once and for All (AllThingsD)… American Express Teams Up With Mightybell To Connect Small Businesses With Each Other Locally (TechCrunch)…