Proxbook | Street Fight

Report: Beacons Making Sizable Impact on Retail

Nancy Ayala

Report: Beacons Making Sizable Impact on Retail

The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.

LBMA Podcast: DineHero, Walkbase, and UrbanAirship

Asif Khan

LBMA Podcast: DineHero, Walkbase, and UrbanAirship

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: HIA Qatar, Kellogg’s, GeoSlam + BlackDog Robotics, PlaceIQ + Nielsen Catalina, Twitter and Intel Drones. Guest: Christiana DiMattesa — Under Armour Resource: Proxbook Report.

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

Nicole Spector

Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

The Q2 2016 report by Proxbook shows that since then, there’s been a 33% increase in global sensors since the beginning of the year. And according to the new report, proximity technology has enabled sports teams and their venues to reclaim ticket revenue at a time when fewer fans are going to stadiums.

Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties

The Editors

Street Fight Daily: Facebook Profits Skyrocket, Gannett Expansion Faces Ad Difficulties

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Profit Nearly Triples on Mobile Ad Sales and New Users… Gannett’s Expansion Strategy Runs Into Bad News on the Ad Front… How Businesses Creating New Website Platforms Can Optimize for Search…