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Street Fight Hyperlocal Analyst Predictions for 2016

Noah Elkin

Street Fight Hyperlocal Analyst Predictions for 2016

With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.

6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

Avi Lambert and Nick Kellet

6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Here are six reasons why hyperlocal tech will continue to elude consumers’ grasp in 2016.

Street Fight Daily: Uber Launches Food Delivery App, Walmart Develops Own Mobile Payments Service

The Editors

Street Fight Daily: Uber Launches Food Delivery App, Walmart Develops Own Mobile Payments Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Tests Standalone Food Delivery App (TechCrunch)… Walmart to Offer Smartphone Payments in Stores (Wall Street Journal)… Facebook Is Updating Instant Articles to Help Publishers Make More Money (Adweek)…

Street Fight Daily: HomeAdvisor Expands to New Cities, Airbnb Confirms Rumored $1.5B Round

The Editors

Street Fight Daily: HomeAdvisor Expands to New Cities, Airbnb Confirms Rumored $1.5B Round

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… HomeAdvisor Expands, Takes On Angie’s List in Search for Ambitious Employees (Denver Business Journal)… Airbnb Just Confirmed a Massive $1.5 Billion Round That Makes It the Third-Highest Valued Startup in the World (Business Insider)… Yahoo: Be Careful Playing in Traffic (Wall Street Journal)…

Street Fight Daily: Mobile Payment Transactions to Reach $27B by 2016, How to Sell on Social Media

The Editors

Street Fight Daily: Mobile Payment Transactions to Reach $27B by 2016, How to Sell on Social Media

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. Proximity Mobile Payment Transactions to Reach $8.71 Billion in 2015 (eMarketer)… The New Wave of Selling on Mobile and Social (TechCrunch)… Amazon Books Should Be the Future of Brick-and-Mortar Retail Chains (Gigaom)…

Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?

The Editors

Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said to Plan Another $1 Billion in Fundraising (New York Times)… Amazon May Be Building a Team That Will Help It Replace FedEx and UPS (Business Insider)… Mobile Payments Will Triple in the U.S. in 2016 (eMarketer)…

Street Fight Daily: Facebook’s New Retail Features, Local Mobile Ad Spend to Reach $6.5 Billion by 2019

The Editors

Street Fight Daily: Facebook’s New Retail Features, Local Mobile Ad Spend to Reach $6.5 Billion by 2019

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Woos Retailers and Shoppers Alike with New Features (Gigaom)… Mobile Spend by Local Advertisers Forecast to Hit $6.5B by 2019 (MediaPost)… Security, Data Breaches Slow Down Mobile Payments Adoption (eMarketer)…

Street Fight Daily: Postmates’ Super-Speedy Food Delivery, Apple Approves Native Ad Blocker

The Editors

Street Fight Daily: Postmates’ Super-Speedy Food Delivery, Apple Approves Native Ad Blocker

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Takes on Uber and Sprig with Quick Food Delivery Service Pop (Recode)… Apple Approves an App That Blocks Ads in Native Apps (TechCrunch)… Amazon Commands Almost Half of All Product Searches, and Marketers Are Ignoring Omnichannel (VentureBeat)…

Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a Comeback

The Editors

Street Fight Daily: Groupon Will Cut 1,100 Jobs, LivingSocial is Planning a Comeback

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon to Cut 1,100 Jobs, Pull Out of 7 Countries (Chicago Tribune)… The Resurrection of LivingSocial (DCInno)… The Commoditization of Ad Tech — How the Cross-Device Landscape is Going to Get Worse Before It Gets Better (Medium)…

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

The Editors

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mystery Solved: Apple Vans gathering Next-Gen Maps Data, Grabbing Street View Storefronts and 3D images (9to5 Mac)… Google’s Other Mobile Payments Service: Hands Free at McDonald’s (Wall Street Journal)… Dave Morin Sells Path’s Social Networking And Messaging Services To Prevent The Rest Of The Path Ship From Sinking (Pando)…

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

The Editors

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…

Street Fight Daily: PayPal Buys Paydiant, Uber Launches Magazine

The Editors

Street Fight Daily: PayPal Buys Paydiant, Uber Launches Magazine

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…PayPal to Pay $280 Million for Paydiant to Help Retailers Compete With Apple Pay (Recode)… Uber Launches A Magazine To Make Nice With Its Drivers (Wired)… Google City Searches Now Include Hotel Booking Info In Knowledge Graph (Search Engine Land)…

Street Fight Daily: Google’s New Payment Project, Real Estate’s Digital Decline

The Editors

Street Fight Daily: Google’s New Payment Project, Real Estate’s Digital Decline

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Said To Be Testing A Point-of-sale System Called Plaso (GigaOm)… Borrell: Real Estate To Scale Back On Digital (NetNewCheck)… An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm (AdAge)…

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

The Editors

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyTwitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…

Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First

The Editors

Street Fight Daily: Expedia Buys Travelocity, Private Equity Eyes Digital First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyExpedia Buys Travelocity, Merging Two of the Web’s Biggest Travel SitesCerberus, Apollo Bidding for Digital First Media (Capital New York)… For Digital, SMBs Need Somebody—and Money—to Lean On (eMarketer)…