Local Merchants | Street Fight - Part 2

Tag archive for "local merchants"

Case Studies

Case Study: Supermarket Chain Increases Basket Size With Card-Linked Coupons

1 Comment 15 August 2013 by

At Lunds & Byerly’s, a chain of 22 upscale grocery stores in the Twin Cities region, marketing manager Dan O’Rourke faced certain operational limitations that made it difficult for his company to expand into the digital arena. To overcome these challenges, O’Rourke looked into vendors that offered card-linked coupons...

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Case Studies

Case Study: Using a Card-Linked Loyalty Program to Gain Customer Insights

No Comments 01 August 2013 by

In an effort to separate her upscale resale boutique from competitors in the area, Karma Couture business manager Sarah Kirinsky has started working with vendors like Swipely, PunchTab, Constant Contact, and Perfect Audience. She uses the platforms to reward loyalty, host online giveaways, and retarget existing customers with email newsletters and exclusive offers...

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Case Studies

Case Study: Loyalty Program, Targeted Emails Lead to Daily Sales Spikes

No Comments 25 July 2013 by

At Gelato Fiasco in Portland, Maine, director of marketing and public affairs Bobby Guerette says his team initially developed the company’s digital loyalty program — dubbed the Red Spoon Society — as a way to promote individual Gelato Fiasco locations. What they later discovered was that the card-less program could be useful in promoting the wholesale side of Gelato Fiasco’s business, as well...

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7 Strategies for Maximizing the Success of SMB Social Media Campaigns

2 Comments 15 July 2013 by

More than four out of every five small businesses now use Facebook as a marketing vehicle, but that doesn’t mean merchants on Main Street have social media all figured out. Thirty-one percent of merchants who don’t use social media say they “don’t know how,” and 13% say they “don’t know what to post.” Here are seven strategies for maximizing the success of an existing social media campaign from a few of the experts who work in this field.

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Case Studies

Case Study: For NYC Nightlife Group, Adding Restrictions Increases Deal Profitability

No Comments 11 July 2013 by

As the marketing director for The Lure Group, Kelly Bruce isn’t afraid to try new digital platforms on for size. Over the years, she’s worked with dozens of hyperlocal vendors, including Foursquare, Yelp, Gilt City, Grouper, Scoutmob, and HowAboutWe. “We’re doing all these different experience packages to bring in a new audience who might not be familiar with the venues,” said Bruce. “Every couple of weeks, we reach new people.”

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Case Studies

Case Study: Switching to a Cloud-Based POS For Increased Reliability, Lower Costs

1 Comment 03 July 2013 by

As a seasoned restaurateur, Steven Cook already knew that traditional hardware-based point-of-sale systems could be overly expensive and unreliable when he opened Federal Donuts — a shop that sells cake donuts and Korean style fried chicken — in late 2011. What he didn’t know at the time, however, was that there were alternative options for quick-service restaurants...

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Case Studies

Case Study: Overcoming Obstacles When Redeeming Mobile Deals

No Comments 30 May 2013 by

Digital offers have proven to be an effective driver for customer acquisition, but the infrastructure required to redeem mobile coupons is something that many businesses — and particularly local restaurants — still don’t have in place. Not having the mechanism to scan barcodes prevented Sea Island Restaurant Group from offering digital coupons at its eight Sea Island Shrimp House and Tiago's Cabo Grille locations, until recently...

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Case Studies

Case Study: Promoting Loyalty With Outrageous Rewards

No Comments 23 May 2013 by

At Vino Vidi Vici, an Italian restaurant in Massena, N.Y., owner Crista Makdouli wanted to offer something extra to help her program stand out. “For 50 [purchases] you can get your name engraved on one of our tables, so you’ll have your own table,” said Makdouli. “For a million [purchases], we will deliver a free Ferrari with a large pizza.”

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Case Studies

Case Study: Salon Increases Average Purchase Price With Card-Linked Offers

No Comments 16 May 2013 by

Everyone wants a prize, and most people are willing to spend a little more to get one. At least that’s been the experience of Tiffany Amorosino. The co-owner of Bella Sante Spa uses a platform called OfferLink by Cartera to reward customers with free gift cards when they meet certain purchase price thresholds. Since opening her spa in 1996, Amorosino has seen a significant shift in the way SMB marketing is done...

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5 Platforms Local Retailers Can Use to Connect With Online Shoppers

1 Comment 07 May 2013 by

Merchants with physical outposts are increasingly relying on hyperlocal solutions as a way to connect with consumers who prefer shopping online. These platforms give retailers a way to put their products in front of local shoppers, without actually requiring them to set up an online store or negotiate the logistics of shipping and delivery. Here are five platforms that merchants can use to get the job done...

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