Jen Ziskin, co-owner of the restaurant La Morra, in Brookline, Mass., says she relies on a combination of email marketing, OpenTable, and menu management platform Locu to spur interest long before customers walk through her doors...

As the director of marketing at Stone Hearth Pizza in Boston, Alex Chamberlain is always on the lookout for ways to grow her email database. She's found that the best way to acquire new email addresses is by requiring customers to input their contact information when redeeming limited-time deals and promotions...

Online reviews allow e-commerce retailers to establish themselves as authentic and trustworthy in the eyes of consumers, but getting customers to leave feedback when they purchase products online isn't always an easy task. Reve Boutique owner Meital Benaroya says she uses Zuberance to identify and reward her biggest "brand advocates."

After being disappointed by the results of a yearlong advertising campaign with Yelp, The Range Kitchen & Cocktails general manager Edward Camarillo decided to partner with MOGL, a card-based loyalty platform that rewards customers with 10% cash back when they pay with registered credit and debit cards at participating restaurants...

When Lance Robinson is deciding which marketing platforms are worth trying out at Brothers’ Pies N’ Fries, the Pasadena pizza shop he opened with his two brothers last year, he considers cost before anything else. Robinson prefers pay-as-you-go platforms with low upfront pricing structures, but isn't interested in daily deal companies that take a cut of his revenue...

Before he decided to run a contest that combined Instagram photos with Foursquare and Facebook check-ins, Barney's Beanery regional manager AJ Sacher knew he needed to come up with a way to measure the results. By tying his campaign into the MomentFeed platform, Sacher was able to track how engagement in his promotion translated to increased foot traffic...

At Ping Pong Dim Sum in Washington, D.C., Myca Ferrer works hard to make sure every dollar spent on marketing is measured and tracked. By tying Venga's loyalty platform into his restaurant's POS system and email marketing database, Ferrer is able to track customer spending patterns and email click-through rates. He's found that loyalty club members spend between 30% and 40% more per visit than non-loyalty club members...

At Stingray Body Art in Boston, events and promotions manager Adam Femino takes a more-is-more approach to hyperlocal marketing. In the past few years, Femino has used digital platforms like Groupon, LevelUp, and Privy to acquire new customers, promote brand awareness, and grow his company's email database...

When Anthony Bronzo was brought on to manage marketing and advertising for Born to Run, a Seattle-based athletic shoe retailer with two physical locations and a popular online store, he was tasked with finding new ways to reach the company's core customers—active trail runners and CrossFit devotees. In his few short months on the job, Bronzo has managed to reach those customers using a combination of targeted ads on Facebook and Google AdWords, and by running daily deals with companies like Group Commerce and CBS Local...

Coffee shops and punch cards usually go hand in hand. At Rain or Shine Coffee House in Portland, Oregon, however, co-owner Molly Boyl says her eco-conscious clientele was concerned about the impact that paper cards might have on the environment. She found a digital alternative with Perka, a cardless loyalty program that works on mobile phones.