Local Merchants | Street Fight - Part 2

Tag archive for "local merchants"

Case Studies

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

No Comments 20 February 2014 by

As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek's mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone...

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Case Studies

Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience

No Comments 12 February 2014 by

If sales of a particular menu item seem slow this month, then Lucas Clarke is curious to know why that is. The director of marketing at MAD Greens, a Colorado-based chain of restaurants that specializes in seasonal salads and sandwiches, Clarke uses the data from his company’s card-linked mobile loyalty program to learn about sales trends in real-time...

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Features

Mobile

How Merchants Can Create a Comprehensive Strategy for Mobile

No Comments 03 February 2014 by

Building a mobile-optimized website is certainly a starting point, but it’s far from the last step a local merchant needs to take when developing a comprehensive mobile strategy. Although small business owners tend to be more interested in mobile than outsiders give them credit for, it’s the process of combining those solutions to create a comprehensive strategy that trips many merchants up. Here are six tips for local merchants who are interested in putting together mobile strategies for their businesses...

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Case Studies

Case Study: Pizza Chain Uses Customer Data For Targeted Offers

No Comments 22 January 2014 by

At Patxi’s Pizza, a pizza chain with 12 locations in California and Colorado, marketing manager Jordana Heinke uses the purchasing data she gathers through her company’s mobile loyalty program to send highly-targeted offers to her most frequent customers. “We can immediately see changes happening with volume of interest and redemption if we change a reward,” Heinke says...

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Case Studies

Case Study: Tennessee Cafe Fends Off Daily Pitches From Hyperlocal Marketers

No Comments 24 December 2013 by

“You can buy ads and you can post things on Facebook all day long, but unless somebody actually understands your passion and understands what you’re trying to do for the community, they’re not going to tell their friends,” says Reveille Joe Coffee's Matthew O'Dell.

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Case Studies

Case Study: Udi’s Pushes Targeted Messages Using Hyperlocal App

No Comments 30 October 2013 by

Getting customers to participate in Udi’s Food’s paper-based loyalty program was never a challenge for Angie Hoagland, director of brand development for the Colorado-based company. But as the years went by, it was the lack of data that Hoagland was able to collect from the punch card program that led her to start looking for mobile alternatives...

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Case Studies

Case Study: Natural Food Chain Sees Steady Growth In Mobile Coupon Redemptions

No Comments 16 October 2013 by

One-in-five consumers has downloaded a supermarket app, and the majority of those consumers use their mobile apps at least twice a month. In an effort to get in on the trend, PCC Natural Markets, a health food co-op with nine locations in Washington, partnered with Chinook Book earlier this year on a mobile coupon app. “Print coupons are still very popular — we get a ton of them that come through our registers — but it’s inevitable that digital coupons will become more prominent,” says Tom Monahan, marketing manager at PCC.

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Case Studies

Case Study: Boosting Customer Retention With a Card-Based Program

1 Comment 06 September 2013 by

Local merchants need to keep their customer base in mind when deciding which hyperlocal loyalty platform to use. After experimenting with a mobile-only loyalty platform, Alex Su, the owner of Tpumps Tea Shop in San Mateo, Calif.,was surprised to learn that his customers weren’t as interested in earning rewards through their smartphones as he had previously thought. A different kind of loyalty program from FiveStars provided an alternative...

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Case Studies

Case Study: Supermarket Chain Increases Basket Size With Card-Linked Coupons

2 Comments 15 August 2013 by

At Lunds & Byerly’s, a chain of 22 upscale grocery stores in the Twin Cities region, marketing manager Dan O’Rourke faced certain operational limitations that made it difficult for his company to expand into the digital arena. To overcome these challenges, O’Rourke looked into vendors that offered card-linked coupons...

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Case Studies

Case Study: Using a Card-Linked Loyalty Program to Gain Customer Insights

No Comments 01 August 2013 by

In an effort to separate her upscale resale boutique from competitors in the area, Karma Couture business manager Sarah Kirinsky has started working with vendors like Swipely, PunchTab, Constant Contact, and Perfect Audience. She uses the platforms to reward loyalty, host online giveaways, and retarget existing customers with email newsletters and exclusive offers...

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