local merchants | Street Fight - Part 2

Case Study: Hardware Store Shifts Marketing Mix, Joins the ‘Buy Local’ Movement

Stephanie Miles

Case Study: Hardware Store Shifts Marketing Mix, Joins the ‘Buy Local’ Movement

Taylor’s Do it Center is never going to be able to compete with corporate heavyweights like Home Depot and Lowe’s. But the company is hoping to turn its locally owned status into an asset, rather than a liability, by partnering with other small businesses and educating consumers on the benefits of buying local.

Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects

Stephanie Miles

Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects

“Marketing for law firms generally is something that not even 20 years ago was considered somewhat taboo,” Mike Mellor says. “The folks in law firms have had some catching up to do in regards to driving cultural change and getting attorneys comfortable with the concept of marketing and new business development.”

Report: Executive Survey on Hyperlocal Tech and Tactics

David Card

Report: Executive Survey on Hyperlocal Tech and Tactics

What’s on the mind of technology and marketing suppliers targeting the connected local economy? They’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. The dichotomy between small businesses and national chains that sell locally is profound, and presents difficult challenges in scaling to support either, let alone both, according to Street Fight Insights analysis.

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

Noah Elkin

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

The venerable apps vs. mobile web debate continues to rage on but it is largely a distraction for local merchants. Business owners do need to understand the changing media landscape to make the most effective possible use of their limited marketing budgets, but their time and their dollars are better spent on marketing fundamentals rather than investing in the increasingly difficult and crowded race to acquire, retain, and monetize app users.

Case Study: Virginia Plumber Records Calls for Improved Customer Service

Stephanie Miles

Case Study: Virginia Plumber Records Calls for Improved Customer Service

Social media, search engines, and local review sites can all generate attention for businesses in the home services industry, but when it comes to actually making sales and closing deals, nothing beats the effectiveness of a good old-fashioned telephone call. “Listening to how my associates communicate with clients is important,” says All Plumbing’s Kabir Shafi.

Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

Stephanie Miles

Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

Paul Wade, the owner of Third Street Boxing Gym in San Francisco, is a self-professed technophobe. But noticed an increase in the number of people coming into his gym with smartphones in their hands, and he had a nagging feeling that there could be better ways to promote his live boxing events than the printed posters and flyers he’d been creating with the help of a graphic designer for the past 10 years…

Case Study: Tampa Restaurant Boosts Business With Mobile Waitlist

Stephanie Miles

Case Study: Tampa Restaurant Boosts Business With Mobile Waitlist

By integrating mobile waitlist management platforms into their business operations, restaurants may be able to increase the length of time that guests are willing to wait for tables. This makes it possible to get more customers seated in the average day or night, and ultimately boosts the bottom line for restaurants…